Abstract Questions vs. Vignettes: Exploring Response Biases in Cross-Cultural Management Studies Involving PRC, Taiwanese and U.S. Respondents

抽象問題vs.情境問題：探討跨文化管理研究中、台、美受測者的反應誤差

Nailin Bu ； 彭台光(T. K. Peng) ； Timothy J. Craig

《Pan-Pacific Management Review》 6卷2期 (2003/07) Pp. 179-194

https://doi.org/10.30166/PPMR.200307.0004

摘要

本研究旨在探討中國、台灣、美國企業員工對常用的抽象問題的回答模式，是否可以預測他們對意義上相同的情境問題的回答模式，同時也探討華人和美國人在抽象問題回答模式的差異，和他們在情境問題回答模式的差異，兩者之間的分別是否由於不同題型而產生。研究資料來自三國企業員工共344人，他們經由抽象問題和情境問題來回答自己的行為傾向。研究結果顯示，三國受測者對抽象問題的回答模式都不能用來預測他們對情境問題的回答模式，然而把樣本區分為華美兩組後，兩組受測者在兩種題型的回答模式有明顯不同。

並列摘要

This study examines whether PRC, Taiwanese and U.S. employees' responses to abstract questions were significant predictors of their responses to conceptually equivalent vignettes, and whether the patterns of Sino-U.S. differences revealed through abstract questions deviate from those revealed through vignettes. Data were collected from 344 employees in the three countries who reported their own behavioral tendencies by responding to abstract questions as well as vignettes. Responses to the abstract questions by employees of the three countries did not consistently predict their responses to the vignettes. The patterns of Sino-U.S. differences revealed through the abstract questions deviated substantially from those revealed through the vignettes.

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