情感設計、使用行為與使用價值關係之研究-以智慧型手機為例

The Relationships among Emotional Design, Usage Behavior and Usage Value-An Example of Smartphones

邱昭榮(Chao-Jong Chiu) ； 陳俊宏(Jun-Hong Chen) ； 林豪鏘(Hao-Chiang Lin)

《設計學研究》 19卷1期 (2016/07) Pp. 103-124

https://doi.org/10.30105/JDS.201607_19(1).0006

摘要

本研究以大學生現今使用智慧型手機現象，藉由分析與驗證智慧型手機之情感設計、使用行為與使用價值間關係之研究，以提供未來手機設計者、行銷者做為產品設計與行銷決策之依據。本研究目的：（1）探討與驗證智慧型手機之情感設計對使用行為的影響為何? （2）探討與驗證智慧型手機之情感設計對使用價值的影響為何? （3）驗證智慧型手機情感設計透過使用行為是否對使用價值有顯著的影響? 亦即智慧型手機使用行為是情感設計與使用價值的中介變數。（4）探討影響大學生智慧型手機使用行為與使用價值的關鍵情感設計組成，並且根據實證所得之結論給予智慧型手機生產與銷售廠商策略上的建議。實證結果如下：（1）智慧型手機情感設計對使用行為具有顯著正向影響。（2）智慧型手機情感設計對使用價值具有顯著正向影響。（3）智慧型手機使用行為對使用價值具有顯著正向影響。（4）智慧型手機之使用行為是情感設計與使用價值間的中介變數，具有部分中介效果。

關鍵字

情感設計 ； 使用行為 ； 使用價值 ； 智慧型手機 ； 中介效果

並列摘要

This study attempts to understand the usage of smart phone of college students through the research, which analyze and validate the relationships among the emotional design, usage behavior and usage value of smart phone. The author expects to further provide it to the designers and marketers of mobile phone as the basis of product design and marketing decisions in future. The aims of this study are to: (1) explore and verify the emotional design of smart phone how to affect the usage behavior; (2) discuss and validate the emotional design of smart phone how to affect the usage value; (3) identify whether the emotional design of smart phones through the usage behavior had a significant impact on the usage value. In other words, the usage behavior of smart phone was the intervening variable between emotional design and usage value; (4) understand how to affect the college students on the usage behavior of smart phone and the composition of key emotional design of usage value. And then they will be offered the strategy suggestions to the production and sales of manufactures according to the empirical conclusions obtained from this research. The empirical results were shown as the following. (1) The emotional design of smart phone had a significant positive effect on the use of behavior. (2) The emotional design of smart phone had a significant positive effect on the use of value. (3) The usage behavior of smart phones had a significant positive impact on the usage value. (4) The usage behavior of smart phones was the intervening variables between emotional design and usage value, and possessed a partial mediating effect.

並列關鍵字

Emotional Design ； Usage Behavior ； Usage Value ； Smart Phone ； Mediating Effect

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