人工草皮足球場經營管理指標之建構

Constructing of Management Indicators for Artificial Turf Football Fields

洪慶懷(Chin-Hwai Hung) ； 邱奕文(Yi-Wen Chiu) ； 蕭嘉惠(Chia-Huei Hsiao) ； 許富淑(Fu-Shu Hsu) ； 程瑞福(Jui-Fu Chen)

《大專體育學刊》 19卷1期 (2017/03) Pp. 34-54

https://doi.org/10.5297/ser.1901.003

摘要

本研究目的在瞭解2017 世大運11 座人工草皮足球場，經營管理方向與具體的指標，以及提升場地設施的使用效益。本文利用文獻分析法蒐集有關運動場館經營管理之文獻，以形成初步指標構面；並透過半結構式訪談法蒐集專家之意見，以整理出具體的指標構面與題項；後利用德爾菲法形成一份專家問卷，以提供10位專家學者針對各構面及題項進行修改，並利用AHP 整理出構面及題項的重要程度。研究結果指出：人工草皮足球場的經營管理指標主要分為活動競賽辦理、課程規劃多元、場地租借經營、財務管理健全、定期清潔維護、宣傳行銷活化及相關附屬設施等，共建構了7 個構面36 個題項，其中人工草皮足球場經營管理指標當中，以活動競賽辦理為最高，顯示未來各球場必須以辦理活動與競賽作為首要任務，並須建立健全財務管理制度，並須注重場地的租借與經營部分，配合定期的維護與清潔等，以符合經營管理之需求，達到永續推動臺灣足球發展之目標。本研究結論：所建構之指標可供未來2017 世大運辦理後，相關單位經營管理參酌之用。

關鍵字

世大運 ； 德爾菲法 ； 運動場館

並列摘要

The purpose of this study was to construct the management directions and specific indicators for eleven artificial turf football fields of 2017 Summer Universiade, and to enhance the usage efficiency of the sports venues and facilities. We used the literature analysis method to collect the literatures pertaining to sports venue management, thus forming the preliminary indicator dimensions. Additionally, through the semi-structured interview method, experts' opinions were collected to compile specific indicator dimensions and questions. The Delphi method was subsequently adopted to form the expert questionnaire, which was provided to ten experts and scholars. Then experts and scholars were modified the dimensions questions and used AHP to sort the dimensions and questions in terms of degree of importance. The results showed that artificial turf football fields mainly divided into event competition conduction, course planning diversity, venue rental management, sound financial management, regular cleaning and maintenance, promotional marketing activation, and related ancillary facilities. Total there are seven dimensions, consisting of 36 questions, Among the indicators for the management of artificial turf football fields, ＂activity and competition holding＂ accounted for the highest. It is also indicated that activity and competition holding are the primary tasks to be undertaken by football fields in the future. A robust financial management system should be established, which would give particular emphasis on venue rental and management, as well as regular maintenance and cleaning in order to meet the management needs and achieve the goal of football development in Taiwan. We conclude that the outcome of this study may serve as a management reference for relevant units in the future after the 2017 Summer Universiade.

並列關鍵字

Summer Universiade ； Delphi method ； sports venue

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