瞭解行動通訊之群體溝通：以社會資本及群體感覺為基礎之研究

Understanding Group Communication on Mobile Messaging Applications: The Roles of Social Capital and Sense of Group

陶蓓麗(Pui-Lai To) ； 林詩雅(Shih-Ya Lin) ； 廖則竣(Chechen Liao)

《資訊管理學報》 25卷4期 (2018/10) Pp. 423-446

摘要

隨著行動裝置的興起，使用行動通訊軟體來進行群體溝通已愈趨普遍，但是少有研究探討影響行動通訊之群體溝通的社會面因素，因此，本研究試圖建構出一個研究模型以瞭解社會資本如何影響群體感覺，並進而提昇群體溝通的數量與品質。本研究採用網路問卷之調查方式，研究對象為曾經在職場上使用行動通訊軟體進行群體溝通的使用者，共回收234份有效問卷，使用smartPLS2.0結構方程模式來驗證模式內各變數間的因果關係，其研究結果顯示結構資本中的核心地位與網絡連結對群體感覺有正向的影響；關係資本中的承諾對群體感覺有正向的影響，互惠則沒有顯著的影響；認知資本中的共同論述對群體感覺有正向的影響，共同符碼和語言則沒有顯著的影響。另外，群體感覺對群體溝通數量以及群體溝通品質都有重要影響。研究也發現群體感覺在社會資本與群體溝通數量／品質之間扮演著中介的角色。研究結果將可對群體溝通有更進一步的瞭解，瞭解影響群體溝通的要素將對個人關係的發展與改進有所幫助，研究結果亦可作為企業未來訂定溝通管理策略時之參考依據。

關鍵字

社會資本 ； 群體感覺 ； 群體溝通 ； 行動通訊軟體

並列摘要

Purpose-There has been an explosive growth of group communication on mobile messaging applications recently. However, little research has focused on the role of social factors on mobile messaging's group communication. Thus, this study builds and tests a research model to investigate how social capital influencing users' senses of group, which in turn affect group communication. Design/methodology/approach-The research participants are users having group communication experiences on mobile messaging applications for business reasons. A total of 234 valid questionnaires were collected. Structural equation modelling was used to test the research hypothesis. Findings-The results show that users' senses of group are influenced by all three types of social capital: structural capital (centrality, network ties), relational capital (commitment), and cognitive capital (shared narratives). Senses of group also have an effect on quantity of group communication and group communication quality. Research limitations/implications-This study finds that users' senses of group play a mediating role in the relationships between social capital and group communication. Practical implications-From personal point of views, understanding the factors influencing group communication could help individuals to develop personal relationship in the future. From organizational point of views, the results of the study could guide those wishing to champion group communication in their organization. Originality/value-The study will definitely serve as a basis for the future growth of group communication on mobile messaging applications.

並列關鍵字

social capital ； sense of group ； group communication ； mobile messaging applications

參考文獻

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