生態產業新趨勢－以阿里山賞螢產值及發展爲例

New Trend of Ecological Industry-As Example of Value and Development of Firefly Watching Activities in Mt. Ali Area

何健鎔(Jen-Zon Ho) ； 吳加雄(Chia-Hsiung Wu) ； 陳郁蕙(Yu-Hui Chen) ； 楊平世(Ping-Shih Yang)

《台灣昆蟲》 29卷4期 (2009/12) Pp. 279-292

https://doi.org/10.6661/TESFE.2009023

摘要

From June, 2003 to Dec, 2006, 2 families, 11 genera, and 42 fireflies' species were recorded in the firefly survey in the Mt. Ali area. These results show that the following adult fireflies are available for firefly watching depending on the season: Luciola cerata and L. anceyi in spring, L. praeusta and L. trilucida in summer, Pyocoelia praetexta and Diaphanes citrinus in autumn and D. nubilus and D. lampyroides in winter. Firefly specialists help visitors and the members of the local community to observe and identify the fireflies and explain why the local community should protect the firefly habitat and how to recognize the ecology of fireflies. Using the concept of biodiversity, firefly watching was created and prompted by the government as a new item for ecotourism. Gradually firefly watching in the Mt. Ali area has become a well known activity in Taiwan. The income of the Bed and Breakfast (B&B) and firefly watching tour operators in the Mt. Ali area was collected by questionnaire for the 9 month period from Jun, 2007 to Feb, 2008. The data from 31 operators were collected (not including the Mt. Ali national forest recreation area). The average operators had providing B&B and operating firefly watching tours for 7.5 years. Tours were mainly conducted mainly during the spring and summer months. Firefly watching tours were conducted between 6-9:00 p.m., lasted about 1 hour, and the B&B guests were given one free tour per evening. The total travel business income in the Mt. Ali area amounted to NTD 931,000,000 annually (not including the sale of any agricultural products). The annual income of the B&B operators during the firefly watching season (from Apr. to Jun.) and the rest of the year were NTD 52,654,560 dollars (28.67%) and NTD 131,011,920 dollars (71.33%), respectively. The monthly incomes during the firefly watching period and the non-firefly watching months were NTD 17,551,520 and NTD 14,556,880 respectively, which was a significant difference (p=0.023, δ＜0.05). The results show that firefly watching in the Mt. Ali area is beneficial to the B&B operator. In order to further increase the income of the B&B operators it is suggested to improve the management of the firefly watching industry and to promote the Mt. Ali area as a world class scenic area.

關鍵字

螢火蟲 ； 生態民宿 ； 生態產業 ； 阿里山地區

並列摘要

From June, 2003 to Dec, 2006, 2 families, 11 genera, and 42 fireflies' species were recorded in the firefly survey in the Mt. Ali area. These results show that the following adult fireflies are available for firefly watching depending on the season: Luciola cerata and L. anceyi in spring, L. praeusta and L. trilucida in summer, Pyocoelia praetexta and Diaphanes citrinus in autumn and D. nubilus and D. lampyroides in winter. Firefly specialists help visitors and the members of the local community to observe and identify the fireflies and explain why the local community should protect the firefly habitat and how to recognize the ecology of fireflies. Using the concept of biodiversity, firefly watching was created and prompted by the government as a new item for ecotourism. Gradually firefly watching in the Mt. Ali area has become a well known activity in Taiwan. The income of the Bed and Breakfast (B&B) and firefly watching tour operators in the Mt. Ali area was collected by questionnaire for the 9 month period from Jun, 2007 to Feb, 2008. The data from 31 operators were collected (not including the Mt. Ali national forest recreation area). The average operators had providing B&B and operating firefly watching tours for 7.5 years. Tours were mainly conducted mainly during the spring and summer months. Firefly watching tours were conducted between 6-9:00 p.m., lasted about 1 hour, and the B&B guests were given one free tour per evening. The total travel business income in the Mt. Ali area amounted to NTD 931,000,000 annually (not including the sale of any agricultural products). The annual income of the B&B operators during the firefly watching season (from Apr. to Jun.) and the rest of the year were NTD 52,654,560 dollars (28.67%) and NTD 131,011,920 dollars (71.33%), respectively. The monthly incomes during the firefly watching period and the non-firefly watching months were NTD 17,551,520 and NTD 14,556,880 respectively, which was a significant difference (p=0.023, δ＜0.05). The results show that firefly watching in the Mt. Ali area is beneficial to the B&B operator. In order to further increase the income of the B&B operators it is suggested to improve the management of the firefly watching industry and to promote the Mt. Ali area as a world class scenic area.

並列關鍵字

firefly ； ecotourism ； ecological industry ； firefly watching ； Mt. Ali