- 期刊
Commercialization and Fair Play as Equivocal Sides of Modern Sports: The Problem of Coexistence of Sports and Proits
若您是本文的作者，可授權文章由華藝線上圖書館中協助推廣。
並列摘要
It has become commonplace to say that modern sports are losing their ethical stance; that commercialization has damaged the concept of fair play and led to the priority of profits over good sportsmanship; and that sports are no longer the honest competition they used to be. In this article, I will explore the equivocal sides of modern sports reflected in commercialization and fair play and seek to identify the relationship between the two, their mutual influence and the situation in modern sports.
參考文獻
Armstrong, G.,Harris, R.(1991).Football Hooligans: Theory and Evidence.Sociological Review.39(3),427-458.
Butler, L. F.(2000).Fair Play: Respect for All.JOPERD-The Journal of Physical Education, Recreation & Dance.71(2),32.
Coombs, R. H.,West, L. J.(1991).Drug Testing: Issues and Options.Oxford:Oxford University Press.
Early. G.(1998).Performance and Reality: Race, Sports and the Modern World.The Nation.267(5),11+.
Fair Play. Baylor Magazine
延伸閱讀
- Zhu, T., & Li, Y. (2022). Research on the Development Process of National Traditional Sports from the Perspective of Philosophy. International Journal of Social Science and Education Research, 5(8), 267-272. https://doi.org/10.6918/IJOSSER.202208_5(8).0038
- Wu, C. C., & Chou, L. S. (2003). The Development of Globalization and Sports: Homogeneous and Heterogeneous Theories. Annual Journal of Physical Education and Sports Science, (3), 33-40. https://doi.org/10.6694/JPESS.200312_(3).0003
- 洪煌佳（2005）。A Study on the Commercialization of Sport within the Modern Olympic Games〔博士論文，國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-2004200716314425
- 林千源、吳海助（2004）。Commercialization and Marketing in Sports。弘光學報，(43)，229-235。https://doi.org/10.6615/HAR.200405.43.23
- Qiao, Q., & Zhang, Q. (2023). The Inner Logic and Realization Path of Sports Industry Development in the Context of Building a Strong Sports Nation. Frontiers in Economics and Management, 4(5), 119-125. https://doi.org/10.6981/FEM.202305_4(5).0015