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Using SERVQUAL to Evaluate Quality Disconfirmation of Nursing Service in Taiwan

運用SERVQUAL探討患者對護理服務之品質不確認程度

摘要


The purpose of this study was to determine the extent of disconfirmation of the perceived quality of nursing services, and its relationship to patient's satisfaction, intent to return, and intent to recommend to others. The service dimensions were tangibles, reliability, responsiveness, assurance, and empathy, which were adopted from the Gap model of Parasuraman, Zeithaml and Berry (1985). A total of 186 subjects was tested by a modified SERVQUAI (service quality) instrument. These subjects were from 15 randomly selected medical-surgical units in a medical center in Taipei, Taiwan, Republic of China. The response rate was 92%. Descriptive statistics and multiple regression were used to analyze subjects' responses. A number of the demographic variables served as covariates in data analysis. Responsiveness was highly significant in predicting overall satisfaction with hospital service (p=.0003). Reliability was significant in predicting overall satisfaction with nursing care (p<.00005) and intent to return. Empathy was a highly significant predictor of intent to recommend.

並列摘要


The purpose of this study was to determine the extent of disconfirmation of the perceived quality of nursing services, and its relationship to patient's satisfaction, intent to return, and intent to recommend to others. The service dimensions were tangibles, reliability, responsiveness, assurance, and empathy, which were adopted from the Gap model of Parasuraman, Zeithaml and Berry (1985). A total of 186 subjects was tested by a modified SERVQUAI (service quality) instrument. These subjects were from 15 randomly selected medical-surgical units in a medical center in Taipei, Taiwan, Republic of China. The response rate was 92%. Descriptive statistics and multiple regression were used to analyze subjects' responses. A number of the demographic variables served as covariates in data analysis. Responsiveness was highly significant in predicting overall satisfaction with hospital service (p=.0003). Reliability was significant in predicting overall satisfaction with nursing care (p<.00005) and intent to return. Empathy was a highly significant predictor of intent to recommend.

參考文獻


Babakus, E.,Mangold, W. G.(1992).Adapting the SERVQUAL scale to hospital services: An empirical investigation.Health Services Research.26,767-786.
Burroughs, T. E.,Davies, A. R.,Cira, J. C.,Dunagan, W. C.(1999).Understanding patient willingness to recommend and return: A strategy for prioritizing improving opportunities.Joint Commission Journal of Quality Improvement.25(6),271-287.
Chen, D.(1991).Patient satisfaction in the Veterans General Hospital.VGH Nursing.8(2),187-192.
Coyle, J.(1999).Exploring the measuring of "dissatisfaction" with health care: The importance of "personal identity threat".Sociology of Health and Illness.21,95-124.
Douglas, L.,Connor, R.(2003).Attitudes to service quality-The expectation gap.Nutrition & Food Science.33(4),165-172.

被引用紀錄


蔡德龍(2007)。以Kano模式分析健檢顧客之需求與滿意度〔碩士論文,元智大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0009-2507200718443000
梁雅惠(2014)。長期照護中心服務品質認知研究_ 以高雄市仁愛之家安養部為例〔碩士論文,國立清華大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0016-2912201413542666

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