高雄市立網球場會員參與動機與滿意度之研究

Research on Participation Motivation and Satisfaction of Public Tennis Club Members in Kaohsiung City

劉富聰(Fu-Tsung Liu) ； 洪文平(Wen-Ping Hung) ； 李來福(Lai-Fu Li)

《高應科大體育》 10期 (2011/11) Pp. 68-79

https://doi.org/10.29889/KUASPE.201111.0006

摘要

台灣地區民眾隨著消費觀念的改變，在休閒的時間與花費上有顯著的提升。本研究主要目的在探討高雄市立網球場會員之參與動機與滿意度，以高雄市立網球場會員為研究對象，採用自編之「高雄市立網球場會員參與動機與滿意度調查問卷」為研究工具，進行問卷調查，共發放210份問卷，有效回收193份。所得資料以描述性統計、卡方考驗及單因子變異數分析進行處理，結果發現：一、在人口統計變項及參與行為方面：高雄市立網球場會員以男性居多，主要年齡層為31-40歲，學歷以大學與專科較多，職業身分以軍公教佔大多數，平均月所得以50,001-70,000元的人最多，參與會員的資訊來源大多為親友同事的介紹或靠近工作地點，會選擇參加網球場會員的原因大都是喜愛網球運動及學習網球技術。二、在參與行為方面：高雄市立網球場會員每週至網球場活動次數以2～3次為最多，會員每次活動時間以ㄧ小時至二小時為最多，會員有三成的比例之前完全沒有加入其他網球場的經驗。三、在參與動機上，依序為：身心健康需求、社會需求、成就性需求、知性需求等。四、在滿意度上，依序為：所處的地區、網球場會員證之價格、開放時段等。五、不同人口統計變項在參與行為及滿意度之差異：不同年齡之會員在每次活動時間上有顯著差異，不同所得之會員在每次活動時間上有顯著差異，不同學歷之會員在硬體設施滿意度上達到顯著差異。六、不同參與行為在參與動機上皆未達顯著差異。七、不同參與行為在滿意度之差異：每週至網球場活動次數不同之會員在硬體設施滿意度上達到顯著差異。

關鍵字

市立網球場會員 ； 參與動機 ； 滿意度

並列摘要

With the change of consuming concept, Taiwanese have spent more time and money in their leisure time. The purpose of this study was to investigate the participation motivation and satisfaction of public tennis club members in Kaohsiung city. A questionnaire survey was conducted with a self-made research tool, total of 210 questionnaires were sent out and 193 were collected effectively. After the data was analyzed with descriptive statistics, Chi-square test, and one-way ANOVA, the following findings were concluded. First, public tennis club members in Kaohsiung city were mainly for male and between 30 to 40 years old. Most of them studied in the universities or junior colleges and work as teachers, soldiers, and government officers. Their average monthly income ranged chiefly from 50,001 to 70,000. Most of them know the club through their relatives, friends or colleagues, and some of them know the club simply because it is close to where they work. The primary reasons for them to join the club were their fondness of tennis and pursuing more skills. Second, the result showed that most of the members exercise 2 to 3 times a week, and 1 to 2 hours a time in the club. About 30% of the members had no experiences of joining other tennis clubs. Third, their participation motivational priorities were as follows: physiological and psychological needs, social need, need for achievement, and need for knowledge. Fourth, the top three reasons for their satisfaction were as follows: the location of the club, the price of membership fees, and opening hours. Fifth, in terms of different demographic variables, participation behaviors, and degrees of satisfaction: there was significant difference in exercise time of members at different ages. Exercise time of members with different incomes also varied considerably. Members with different academic backgrounds attained varied degrees of satisfaction with the facilities in the club. Sixth, in terms of different participation behaviors and degrees of participation motivation, that were no significant different. Seventh, in terms of different participation behaviors and degrees of satisfaction, members who had different frequency of attendance attained varied degrees of satisfaction with the facilities in the club.

並列關鍵字

public tennis club members ； participation motivation ； satisfaction