民眾對臺語書面語應用於公部門服務流程之態度研究

People's Attitudes Toward the Application of Taiwanese Written Language to The Flow Charts Presented in Public Sectors

黃羿弦 ； 陳任佑 ； 張逸昀

《圖文傳播藝術學報》 2021 (2021/03) Pp. 116-127

摘要

本研究且以臺語文化保存為出發點，並以計畫行為理論作為基礎，期望藉此探討民眾對臺語書面語應用於公部門服務流程標示的態度與使用的行為意圖。研究結果顯示民眾對標示的「認知有用性」、「認知易用性」對於態度有正向相關。「認知有用性」、「認知易用性」及「態度」對行為意圖有正向相關。此外，「自我效能」會在「態度」與「行為意圖」之中產生正向調節。

關鍵字

臺語書面語 ； 語言文化 ； 計畫行為理論 ； 科技接受模式 ； 態度 ； 自我效能

並列摘要

The research started from the perspective of Taiwanese linguistic culture. This study would be based on ＂Theory of Planned Behavior,＂ and hope to explore the public's attitude and behavioral intention toward the written Taiwanese flow charts. The results of this study were summarized as below. First, the public's attitude towards the ＂perceived usefulness＂ and ＂perceived ease of use＂ of written Taiwanese flow charts is positively correlated. Second, ＂perceived usefulness＂, ＂perceived ease of use＂ and ＂attitude＂ are positively related to behavioral intentions. Last, self-efficacy can positively moderates between ＂attitude＂ and ＂behavioral intention＂.

並列關鍵字

Written Taiwanese ； Linguistic Culture ； Theory of Planned Behavior ； Technology Acceptance Model ； Attitude ； Self-Efficacy