政策宣導傳播效益之探討—以國民法官法為例

司法院制定「國民法官法」將於民國112年元旦上路，旨在邀請國民共同參與審判，藉由多元的思考價值以及不同的生活經驗，使得專業與民間彼此交流反思，促進互相理解，進而另司法判決更加全面及透明，國民陪審制度更是民主之象徵、人民主權之體現，立法院也表示本法不僅彰顯國民主權理念，更可提升國民對於司法之瞭解與信賴。為宣傳國民法官法，經費用途卻鋪天蓋地的投放到許多管道，其實際收穫之宣傳成效存有疑慮。本研究之目的為透過了解不同管道所傳達給民眾的宣導效益，藉由問卷調查，以民眾為對象，調查不同管道所傳達給民眾的宣導效益之差異，本研究期望透過了解適合不同受眾的宣傳管道為何，以供未來進行政策宣傳時能更有效的對目標族群進行投放。

關鍵字

政策宣傳；宣傳效益；分眾化

並列摘要

The "National Judges Act" enacted by the Judicial Yuan will be on the road in 2023.The purpose is to invite the citizens to participate in the trial together. Through multiple thinking values and different life experiences, the profession and the people can exchange reflections and promote mutual understanding, thereby making judicial judgments more comprehensive and transparent. The jury system for citizens is a symbol of democracy. The embodiment of the people's sovereignty, The Legislative Yuan stated that this law not only demonstrates the concept of national sovereignty, but can also enhance citizens' understanding and trust in the judiciary. In order to promote the "National Judges Act", the funds of the Legislative Yuan have been overwhelmingly allocated to many channels, but there are doubts about the effectiveness of the publicity actually achieved. The purpose of this study is to understand the publicity benefits conveyed to the public by different channels, and to investigate the differences in the publicity benefits conveyed to the public by different channels through questionnaire surveys, taking the public as the object.

並列關鍵字

policy advocacy ； advocacy effectiveness ； Focus communication

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