室内温水游泳池消费者之涉入程度、體驗滿意度及忠誠度之相關研究－以高高屏地區室内温水游泳池為例

A Study of Indoor Swimming Pool Relationships among Consumer Involvement, Satisfaction and Consumer Loyalty: Kaohsiung and Pingtung Region as an Example

陳文銓(Wen-Chung Chen)

《輔仁大學體育學刊》 4期 (2005/05) Pp. 81-98

https://doi.org/10.29697/JPE.200505.0006

摘要

This study was in an attempt to explore how indoor swimming pool consumer involvement affects satisfaction and consumer loyalty of Kaohsiung City, Kaohsiung County and Pingtung County region. To proceed on the substantial evidence research was analyzed, to understand the consumer involvement, satisfaction arid loyalty. This study was questionnaire survey to gather data. Data were analyzed by structural equation modeling (SEM). The results showed that three constructions relation assumptions such as involvement, satisfaction and loyalty of this research was support. From influence effect value to see, was analyze by structural equation modeling (SEM) as a result: (1) the involvement variable significant towards has positive influence on satisfaction, with an influence effect value of -0.46 (p＜.01). (2) the involvement variable significant towards has positive influence on loyalty, with an influence effect value of 0.16 (p＜.01). (3) the satisfaction variable significant towards has positive influence on loyalty, with an influence effect value of -0.65 (p＜.01). (4) the involvement through satisfaction variable to loyalty indirect influence result value was significant, with an influence effect value of -0.30 (p＜.01).

關鍵字

室內溫水游泳池 ； 消費者 ； 涉入程度 ； 滿意度 ； 忠誠度

並列摘要

This study was in an attempt to explore how indoor swimming pool consumer involvement affects satisfaction and consumer loyalty of Kaohsiung City, Kaohsiung County and Pingtung County region. To proceed on the substantial evidence research was analyzed, to understand the consumer involvement, satisfaction arid loyalty. This study was questionnaire survey to gather data. Data were analyzed by structural equation modeling (SEM). The results showed that three constructions relation assumptions such as involvement, satisfaction and loyalty of this research was support. From influence effect value to see, was analyze by structural equation modeling (SEM) as a result: (1) the involvement variable significant towards has positive influence on satisfaction, with an influence effect value of -0.46 (p＜.01). (2) the involvement variable significant towards has positive influence on loyalty, with an influence effect value of 0.16 (p＜.01). (3) the satisfaction variable significant towards has positive influence on loyalty, with an influence effect value of -0.65 (p＜.01). (4) the involvement through satisfaction variable to loyalty indirect influence result value was significant, with an influence effect value of -0.30 (p＜.01).

並列關鍵字

Indoor swimming pool ； Consumer ； Involvement ； satisfaction ； loyalty

參考文獻

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