流行在我們日常生活中之行爲模式及生活型態,無論是從外到內,或是從社會的各個領域皆可發現其蹤跡。而其中所產生的流行樣式極爲多樣化,爲了解流行現象的形成過程,本研究將從各個層面加以分析探討。從研究結果得知,流行的樣式可依「傳播形態」、「展開過程」、「傳達樣式法則」等方法來加以分析出流行形成之模式。
Fashion is related to our behavior pattern and daily life style; it can be found regardless of looking from outside to inside, or from various classes of society. furthermore, it creates extremely diverse fashion. In order to understand the process of the formation in fashion phenomenon, it will study and analyze different aspects in this research. In conclusion, it comes to know that there are some methods to analyze the modes of fashion formation such as ”the appearance of dissemination”, ”the process of launching” and “the fashion rule of dissemination”…etc.