台灣中小企業內部市場導向對團隊創造力影響之研究－以組織學習能力為中介變項

A Study of Effects of Internal Market Orientation on Team Creativity in SME: by Organizational Learning Capability as Moderated Variable

歐昱廷(Yu-Ting Ou)

《華人經濟研究》 14卷1期 (2016/03) Pp. 103-120

摘要

台灣的中小企業由於面臨經營內外部環境激烈變化，加上科技產業快速變遷與產品生命週期日益縮短，為了能在激烈競爭的環境中存活勝出，團隊創造力乃是取得優勢的重要關鍵。創造力可為團隊帶來許多效益，團隊創造力的產生，則有賴於組織學習能力。然而員工的創意是產品創新的源頭，企業應考量如何從組織內部的顧客觀點。因此，本研究探討企業執行內部市場導向與組織學習能力對團隊創造力的影響。並驗證組織學習能力是否為內部市場導向對團隊創造力關係中具有中介效果。本研究擬以問卷調查方式，以台灣中小型企業為抽樣母體，蒐集339份有效樣本進行模型分析，藉以驗證本研究之理論模式。實證結果發現，內部市場導向正向影響團隊創造力；內部市場導向正向影響組織學習能力；團隊創造力正向影響組織學習能力。最後，根據研究發現，提出管理的意涵及學術上未來研究的參考。

關鍵字

內部市場導向 ； 組織學習能力 ； 團隊創造力

並列摘要

Businesses operating in the knowledge economy often struggle with a variety of bewildering challenges, including turbulent environmental changes and uncertainty, rapid technological advancement, and compressed product life cycle. Team creativity is an essential element of business competitive advantage in the highly competitive environment. Creativity can bring many benefits to team, and team creativity relies on organizational learning capability. It is crucial that managers improving organizational learning capability are capable of promoting their team creativity since it stems from employees‘ creative ideas. The purpose of this study is to build integrated framework and explore the effects of internal market orientation and organizational learning capability on team creativity. The moderate effect of organizational learning capability between internal market orientation and team creativity will be examined in validating the research model. A total of 339 effective questionnaires were collected. Results reveal that internal market orientation has significantly positive effects on organizational learning capability, while internal market orientation and organizational learning capability both have significantly positive effects on team creativity. Finally, according to the conceptual framework and research findings, this study draws upon some suggestions for managerial policies and academic implications for future research.

並列關鍵字

Internal Market Orientation ； Organizational Learning Capability ； Team Creativity