溫泉旅遊滿意度影響因素研究

Research on The Influential Factors in The Satisfaction of Hot Spring Travel

曾惠珠(Hui-Chu Tiun)

《華人經濟研究》 18卷1期 (2020/03) Pp. 1-10

摘要

旅遊業是當前全國重點發展行業之一，是當前服務業重要組成部分，其中溫泉旅遊以療養、健康和養生為特色，以地質資源為基礎，已成為當前旅遊行業最重要的組成，為旅遊業帶來了極高經濟利潤。然而近幾年溫泉旅遊的發展越來越多，同質化現象嚴重。因此，瞭解影響消費者滿意度的溫泉旅遊因素，對溫泉旅遊極為重要，從而為溫泉旅遊企業找到發展突破口，幫助企業找好自身定位，形成自己的特色，發展有特色的溫泉旅遊。利用相關性分析、四分圖模型等計量方法對溫泉旅遊的各維度進行統計分析，提出相關建議，提高溫泉旅遊體驗和品質。

關鍵字

溫泉旅遊產品 ； 溫泉旅遊滿意度 ； 溫泉旅遊重要程度

並列摘要

Tourism is one of the most important industries in China, and also the important component of the Service Industry. With the increasing realization of traveling, people starts to have more needs. Hot spring is the popular traveling which is famous for health care and beauty and based on the natural resources, which brings millions profit per year. However, there are more and more hot spring companies with the similar business model. So, it is important to know how the factors affect the satisfaction of consumers, which helps to find the breach and develop the advantages. In this paper, we use correlation analysis, Quadrivium Graphs Model to analysis different dimensions of hot spring and provide suggestions to improve the service and quality of hop spring travel.

並列關鍵字

Hot Spring product ； The Satisfaction of Hot Spring ； The Importance of Hot Spring Travel