本研究試圖了解台灣宗教社群網站的實際運作情形,探討影響網友使用與接受網路宗教社群的原因與行為模式,一方面對台灣網路宗教社群網站進行調查,以內容分析法觀察宗教社群網站提供的儀式活動種類,輔以文字探勘技術,挖掘哪些類型的訊息最受到信眾關注。以社會網絡分析(Social Network Analysis)技巧與衡量指標建構一個實證架構,以北港朝天宮社群網站的能見度及活躍度對應網路指標的可達性(reachability)、點度中心度(degree centrality)與居間性(betweenness)分析其網絡結構。本研究結果將有助於增進國內外學界與宗教界對於網路宗教研究課題之了解。
The purpose of this research is to improve understanding of the nature of online religion. By examining religious social websites, we want to find out what motivates individual users to use online religious social websites and which factors affect those motivations. Based on the theory of content analysis, text mining and social network analysis, Beigang Chaotian Temple social websites and religious web activities are examined. Viability attribute is match up to reachable indicator, activeness is match up to degree centrality and betweenness. The outcome of the research will be useful for online religious service providers and researchers interested in the topic of social websites for online religions.