以社區園遊會為例之衛生宣導活動效果探討

目的：分析衛生教育宣導活動投入之經費、人力資源與效益，以及瞭解參加活動之群體特徵、參與動機、熱門主題與民眾滿意度。方法：以直接觀察法與檔案分析法探討人力投入與經費，並以方便取樣方式，進行自填問卷調查。本研究共訪得有效樣本2,138人。結果：樣本獲得活動資訊大多來自衛生所，參加動機最主要為獲得健康資訊，宣導主題方面則以健康檢查服務最受歡迎。有91%的樣本對活動感到滿意，有81%的樣本認為活動高於個人期望，且有96%的樣本願意推薦他人參與類似活動。另外，平均每場次活動所運用之人力約為300人，平均花費在每一位參與民眾身上的費用約新臺幣298元。結論：民眾對該系列園遊會活動參加踴躍，且展示主題的吸引力會因性別而有所差異。

關鍵字

衛生宣導；滿意度；園遊會

並列摘要

Background and Purpose: To evaluate health fair budgets and human resources, and to analyze participants' characteristics, motivation, themes of interests and level of satisfaction. Methods: Research methods included direct observation, file analyses and questionnaire survey. Data were collected through a self-administered questionnaire. Results: A total of 2,138 subjects were recruited. Results revealed that the district health centers were the most important information sources. The major motivation for participation was to obtain health-related information. Health screening was the most popular theme. Among the subjects, 91% felt satisfied and 81% considered the activities to be better than expected. It was also noted that 96% of subjects expressed their willingness to recommend similar health education activities to others. Approximately 300 personnel were involved in each health fair. On average, it cost NT$298 per participant. There was a significant gender difference in themes of interest. Conclusion: The community-wide health fairs were successful in attracting participants. There was a significant gender difference in interesting themes.

並列關鍵字

health promotion ； satisfaction ； health fair

國際替代計量

以社區園遊會為例之衛生宣導活動效果探討

全文下載

主題瀏覽