從政策脈絡觀點分析北京市文化創意產業發展

近年來，文化創意產業的新興市場在各國政府有計畫的推展下快速開展，也帶來顯著的經濟效應。中國北京市尤其顯著，自2005年政策宣示，文創產業對GDP貢獻從10.2%，提高至2014年的13.1%，從業人員達百萬，文創產業成為重要的經濟支柱產業。本文藉相關研究文獻和資料的蒐集與分析，從總體和政策脈絡的觀點分析，討論和歸納近十年來北京市推動文創產業發展的政策方向、策略、與相關的制度作用。研究結果指出，北京市的文創產業發展，政府的政策和直接作為，為主要的推動力量，架構在政策架構與法令制度、文創產業群聚、創意人才與創新平台、財政金融機制、國際通路與智慧財產權的保障等條件上，階段性、策略性的建置北京市政府政策與施為的總體環境，經過四次政策指認階段，強化北京市文創產業的競爭力並提高文創經濟的發展。

關鍵字

中國北京；文化創意產業；產業群聚

並列摘要

In recent, cultural creative industries (CCI) have been driven fast toward a new market of cultural economy in countries. In Beijing, the CCI development was significantly raised and contributed GDP from 10.2% in 2005 to 13.1% in 2014. The CCI has become an important-based industry and its employee has been up to over one million. This study based on reviews of related references and studies tried to implement an overview and systematic policy context discussion taken by the Beijing government in decade. It concluded government-oriented policies and strategies should be important foundations for the CCI development including positive policies and institutional environment, cultural-creative clusters of industry, creative talent and innovation mechanism, fiscal and financial incentives, international market access, and intellectual property protection. Such works were continuously undertaken by the Beijing government and the CCI environment was also being phased over four stages constructing policies to identify and strengthen the competitiveness of Beijing cultural and creative industries and improve the cultural and creative economy.