以「整合性科技接受模式」探討銀髮族對智慧住宅的使用意願

A Study of Senior People Adoption Intention for Smart House- The Application of the UTAUT Model

郭美慧(Mei-Hui Guo) ； 黃瑞珍(Jui-Chen Huang)

《健康管理學刊》 16卷2期 (2018/12) Pp. 51-67

摘要

台灣的銀髮族人口越來越多，促進其健康與自立生活已成為一項重要課題，因此如何在既有建築住宅上導入智慧住宅的概念就顯得相當重要。所以本研究目的在探討銀髮族對智慧住宅的使用意願，並以整合性科技接受模式的績效期望、付出期望、社會影響及促進條件，探討其對智慧住宅的使用意願之影響，個人資料部分則有性別、年齡、教育程度、婚姻狀況、個人經濟收入情形及退休情形等。問卷效度採用專家內容效度，並以信度檢測修正（Cronbach's α值皆大於0.7），正式問卷採取網路發放方式，利用e-mail方式轉寄邀請55歲以上的受訪者上網填寫問卷，共計回收450份問卷，經篩選後有效問卷為405份，有效問卷回收率為90％，並以SPSS 18.0進行分析，採用描述性統計、相關分析及迴歸分析等統計方法。研究結果受訪者之基本資料以女性、55－59歲、高中（職）、已婚、個人每月經濟收入情形小於5萬及已退休者為最多。銀髮族使用智慧住宅的績效期望、付出期望、社會影響及促進條件對使用意願之影響的部分，發現影響受訪者智慧住宅使用意願以「績效期望」影響最大，其次為「付出期望」與「促進條件」，調節迴歸分析中個人背景變項皆無調節效果，本研究建議政府或相關機構在推展銀髮族智慧住宅時，應先從人性化設計以及行銷推展著手，並舉辦相關體驗活動，如此可有效提高銀髮族對智慧住宅的使用意願。

關鍵字

整合性科技接受模式 ； 銀髮族 ； 智慧住宅 ； 使用意願

並列摘要

With an increasing number of senior groups in Taiwan, promoting their healthy and independent life had become an important issue. Therefore, the concept of how to employ smart house into existing residential buildings was great importance. Therefore, this study aims to discuss the willingness of the senior to live in a smart house, and explore the influence of performance expectancy, effort expectancy social influence and facilitating conditions of the Unified Theory of Acceptance and Use of Technology (UTAUT) on their willingness to live in the smart house. Part of the personal data includes gender, age, education level, marital status, personal economic income, retirement status. The questionnaire validity adopts the content validity of experts, and also corrected with the reliability test (Cronbach's α ＞0.7). The formal questionnaire is distributed online and the e-mail was used to forward invitations of respondents over the age of 55 to fill in the questionnaire. A total of 450 copies of the questionnaire, validated by the questionnaire for the 405 copies, the effective questionnaire recovery rate of 90%. SPSS 18.0 was used for analysis, and statistical methods such as descriptive statistics, correlation analysis and regression analysis were used. In the basic information on the respondents were mostly women, 55-59 years old, high school, married, monthly income was less than 50,000 and retired people. The regression analysis found that performance expectancy has the greatest influence on their willingness, followed by effort expectancy, and then facilitating conditions. In the moderated regression analysis, the variable of personal background had no moderated effects. This study proposes that the government or relevant institutions should popularize smart houses among the senior based on humanistic design and marketing by holding experience activities, so as to effectively increase willingness to use smart houses of the senior.

並列關鍵字

UTAUT Model ； Senior People ； Smart House ； Behavioral Intention to use the System