休閒農場遊客活動涉入及場所依戀與再遊意願研究

Activity Involvement, Place Attachment and Willingness to re-visit of Leisure Farm Visitors

陳宏斌(Hung-Pin Chen) ； 胡俊傑(Chun-Chieh Hu) ； 范啟敏(Chi-Min Fan)

《生物與休閒事業研究》 5卷2期 (2007/12) Pp. 119-133

https://doi.org/10.30133/BLIR.200712.0009

摘要

本研究目的在探討休閒農場遊客活動涉入及場所依戀與再遊意願三者之間的關係。本研究假設：(1)遊客對休閒農場之活動涉入會影響其對休閒農場之場所依戀，(2)遊客對休閒農場之場所依戀會影響其對休閒農場之再遊意願，(3)遊客對休閒農場之活動涉入會影響其對休閒農場之再遊意願。以提供休閒農場之經營管理者在遊客管理上之參考。本研究以雪霸休閒農場為例，在雪霸休閒農場之遊客中心等休息處作為問卷發放地點採便利抽樣方式發放問卷，本研究最後共得有效問卷439份。本研究發現：遊客對休閒農場之活動涉入會正向影響其對休閒農場之場所依戀，遊客對休閒農場之場所依戀會正向影響其對休閒農場之再遊意願，遊客對休閒農場之活動涉入會正向影響其對休閒農場之再遊意願。本論文最後依研究結果發現作建議，作為休閒農場了解遊客活動涉入及場所依戀影響遊客再遊意願之參考。

關鍵字

活動涉入 ； 場所依戀 ； 再遊意願 ； 休閒農場

並列摘要

The purpose of this study is to study the relationship between activity involvement, place attachment and willingness to re-visit of the leisure farm customer. The hypotheses of this research are: (1) the activity involvement will positively impact place attachment, (2) place attachment will positively impact willingness to re-visit, and (3) the activity involvement will positively impact willingness to re-visit Using the Shei Pa Leisure Farm, Taiwan as a case study, this research conducted a convenience sampling at the visitor centers in Shei-Pa leisure farm and 439 respondents were interviewed This research found that: the activity involvement positively impacted place attachment; place attachment positively impacted willingness to re-visit; and activity involvement positively impacted willingness to re-visit. Based on the above findings, this study made suggestion for the leisure farms to understand the customer's activity involvement, place attachment positively impact their customers' willingness to re-visit behavior intention.

並列關鍵字

activity involvement ； place attachment ； willingness to re-visit ； leisure farm