Based on consumer with different background of golf practices, the main purpose of this study was to analyze consumer satisfaction of golf practices for the Hualian area, as well as comparing the differences of consumer satisfaction. Such findings would provide useful references for the management of golf driving range. The questionnaire survey take place in the Hualian golf driving range, there are 79 surveys effective for this research. By descriptive statistics, factor analysis, single factor variance analysis and the Scheffe comparison test, the result comes to: 1.The background and the economic status of the customer of Hualian golf driving range Male the majority who took this survey, mostly married, ages between 36 to 45, graduated from high school level, mainly sales clerk and service staffs who's monthly income is between NT: 40,001 to NT:60,000. and are mostly members of this driving range. 2. Satisfaction analysis of the customer of Hualian golf driving range After Principle-Component Analysis, the statistics shows 73.58% of consumer satisfaction. For the Cronbach's α, the total Cronbach's α rate is 0.95, average Cronbach's α rate is between 87 to 95. After the analyses of the average mean of this survey, result for the highest mean value is only 2.89±0.66. It shows that customers are unsatisfied with the present status of this driving range, the most unsatisfied is ”the environment”, then ”the selling of golf equipment” and ”selling of meals”. 3. Satisfaction analysis of customer from different social and economical status For this study, the result shows remarkable difference of the satisfaction of customer from different social and economical status (p<.05). After scheffe comparison, customers graduated from high school are more satisfied than the collage graduates.
Based on consumer with different background of golf practices, the main purpose of this study was to analyze consumer satisfaction of golf practices for the Hualian area, as well as comparing the differences of consumer satisfaction. Such findings would provide useful references for the management of golf driving range. The questionnaire survey take place in the Hualian golf driving range, there are 79 surveys effective for this research. By descriptive statistics, factor analysis, single factor variance analysis and the Scheffe comparison test, the result comes to: 1.The background and the economic status of the customer of Hualian golf driving range Male the majority who took this survey, mostly married, ages between 36 to 45, graduated from high school level, mainly sales clerk and service staffs who's monthly income is between NT: 40,001 to NT:60,000. and are mostly members of this driving range. 2. Satisfaction analysis of the customer of Hualian golf driving range After Principle-Component Analysis, the statistics shows 73.58% of consumer satisfaction. For the Cronbach's α, the total Cronbach's α rate is 0.95, average Cronbach's α rate is between 87 to 95. After the analyses of the average mean of this survey, result for the highest mean value is only 2.89±0.66. It shows that customers are unsatisfied with the present status of this driving range, the most unsatisfied is ”the environment”, then ”the selling of golf equipment” and ”selling of meals”. 3. Satisfaction analysis of customer from different social and economical status For this study, the result shows remarkable difference of the satisfaction of customer from different social and economical status (p<.05). After scheffe comparison, customers graduated from high school are more satisfied than the collage graduates.