台灣女性創業家社交技巧之探究

An Exploration of Taiwanese Women Entrepreneurs with the Social Skills

張仁家(Jen-Chia Chang) ； 林欣儀(Hsin-I Lin)

《創新與管理》 11卷1期 (2014/06) Pp. 53-73

摘要

根據GEM調查之結果顯示台灣人的創業意圖高達26.1%，進一步分析，發現具有創業意圖者的背景，其中男女比率將近各半，且台灣的產業結構由以往的製造業逐漸轉變趨向為以服務業為主。在此種情境之趨勢下，女性創業者藉由社交技巧的展現及柔性的管理能量，更能發揮其女性特質優勢，此外，除了研發能力跟產業能力之外，女性在社交方面、管理方面是可以表現得比男性更好，本文旨在探討社交技巧對於女性創業經營過程的影響以及女性在創業市場中所發揮的影響力，此因本文先探討社交技巧在創業上的重要性，之後再加以分析女性創業的類型，藉由國內外的相關研究討論關於女性創業家的背景與特質，進而瞭解社交技巧對女性創業經營的影響性與傳統社會裡女性角色的困境，最後將女性獨有的特質與社交技巧相結合，並提出強化女性社交技巧之策略。結果發現相較於男性，女性創業家更能以獨有的特質去創造不同於傳統的商業模式，甚至開創出女性創業市場新氣象，文末並提出六項強化女性創業家社交技巧之作法，作為有志或已在創業的女性朋友們參考。

關鍵字

社交技巧 ； 女性創業 ； 女性角色

並列摘要

According to the study done by GEM, 26.1% of Taiwanese people have entrepreneurial intentions. Also, the study showed that there is no gender difference in entrepreneurial intentions. Taiwan's industrial structure has gradually shifted from traditional labour-intensive industries to service industries. Moreover, female entrepreneurs can benefit more from this transformation than their male counterparts. Women have stronger interpersonal skills which include effective communication and conflict minimization. These skills are also essential factors for building a successful team. Therefore, women tend to have better and more effective human resource management ability than men do. In this study, the main purpose is to analyze how interpersonal skills can play a significant role in women's entrepreneurial process. We first explain the importance of interpersonal skills for entrepreneurship and identify the types of women entrepreneurs. Traditional Taiwanese women often play a 〞hidden role〞 in their spouse's business ventures, and they normally only have limited opportunities to start and operate their own business. Therefore, understanding the key success factors for Taiwanese women entrepreneurs is thought to be important, and a few studies have particularly looked at the background and personality characteristics of successful Taiwanese women entrepreneurs. We then go further to understand how interpersonal skills have great impact on traditional Taiwanese and can enhance women's entrepreneurship. Then, we combine the unique feminine traits and social skills to investigate better interpersonal skills for women. We find that women have more advanced thoughts and ideas in entrepreneurships, which is very different from the traditional business models operated by men. With this advantage, women entrepreneurs are able to create a new market. Finally, we develop six methods to strengthen interpersonal skills for women to use and become a better entrepreneur.

並列關鍵字

social skills ； women entrepreneurs ； women's roles