Innovative strategies allow firms to have a competitive advantage in the market, and allows firms to operate sustainably. Ambidexterity innovations are exploitative and exploratory innovations, and they are mutually causal in their use and can bring competitiveness to firms. This study uses the 50 zipper firms as research sample. Empirical evidence shows that exploratory and exploitative innovation significantly enhance competitive advantage. In the effect that competitive advantage plays a mediator, through competitive advantage, exploitative innovation can improve exploratory innovation, and vice versa. In the sum, the result shows that the ambidexterity innovation exists.