溫泉旅館業主管對企業經營風險認知之研究

本研究目的針對國內溫泉旅館主管對溫泉旅館業面臨之企業經營風險類型、影響程度與發生頻率的認知狀況進行了解。採比例抽樣與配額抽樣進行問卷調查，得有效問卷417份，有效回收率72.40%。資料以描述統計、t檢定與單因子變異數分析進行統計分析。研究結果發現：溫泉旅館業主管認為產業所遭遇之經營風險包括責任風險、人力資源風險、財務風險、作業風險、組織策略風險、政策法令風險、產業環境風險與災害風險等8類；影響程度以災害風險最鉅，責任風險最低；發生頻率以災害風險、責任風險與產業環境風險分居前三位；企業經營風險影響程度在年齡、教育程度、部門與職階均達顯著差異。

關鍵字

企業經營風險；主管；溫泉旅館業

並列摘要

In this study, researchers attempted to understand the types, frequency, and influences of enterprise business risks in hot spring hotel industry. Meanwhile, it was to explore whether there exist significant differences between different employee characteristics. Questionnaire survey was used to collect data, 417 valid questionnaires were obtained and valid rate was 72.40%, from managers of hot spring hotels and the participants were selected by proportional allocation sampling and quota sampling in this study. The quantitative analysis of the questionnaires was conducted through descriptive statistics, t-test, and one-way ANOVA. The results of this study were as follows：There were eight enterprise business risk types, including responsible risk, human resource risk, financial risk, operational risk, organizational and strategic risk, policy and legal risk, industrial risk, and disaster risk. Disaster risk was the highest influence and responsible risk was the lowest on business. In addition, Disaster risk, responsible risk and industrial risk were top 3 on the frequency of risk. Difference in manager's age, educational level, department, and job position were found significant differences on influence of enterprise business risks.