參與動機在休閒行為的研究領域中是一個相當關鍵且基本的結構,並與休閒教育及推廣的運用上呈現出相當高的關連性。過去在心理學及組織行為的研究領域皆指出有必要對休閒動機進行階層性的調查。本研究嘗試對休閒參與行為動機之層級關係進行初步的發展。研究設計採「方法目的鏈」模式探索參與動機之階層性,並以階梯法訪談技巧對20位參與水域運動之大學生進行深入的訪談,並透過專家之相互主觀性確認信度。研究結果透過編碼方式建構「蘊含矩陣」並描繪「階層價值圖」進行分析與討論。本研究以層級的觀點對參與者之動機進行更深入的瞭解,並透過實證研究的結果,確認參與者的認知結構與參與利益之間的結構關係是具有原創性與價值。
Participating motivation is a key construct in leisure behavior research and is relevant when formulating leisure education and promotion strategies. Previous leisure behavior studies and psychology and organizational behavior research have indicated a need to investigate the hierarchical nature of participating motivation. This study intends to take the first step to develop the hierarchical relationships in participating motivation. Means-end chain theory is used to explore the hierarchical nature of participating motivation. Twenty in-depth interviews with college students with a background in water sports were conducted using the laddering technique. Inter-judge reliability confirmed the reliability of the content analysis. Analysis and discussion results were coded to construct an implication matrix and a hierarchical value map. This paper introduces a hierarchical perspective to present an increased understanding of leisure motivation, and through the empirical evidence provided, shows how participant cognitive structures relating to the benefits of participation are hierarchically organized.