運動服務業優化－學校體育扮演之角色

Optimizing Sports Service Industry - The Role of School Sports

熊鴻鈞(Hsiung, Hung-Chun)

《運動管理》 44期 (2019/04) Pp. 12-25

摘要

隨著社會逐漸重視健康與養生，運動成為民眾不分男女老少皆喜愛的一項休閒活動。加以國人願意花費在運動產品、賽會或是運動觀光的金錢與時間增加，運動服務業也日漸蓬勃發展。然而，我國運動服務業的發展遠不及運動製造業，仍需要透過學校體育課程的落實，建立國人正確的運動態度，並養成終生運動與觀賞運動的習慣，更重要的是，要使國人具備判斷與思考如何健康地、正確地參與運動的能力。108新課綱中，以「素養」為主軸，旨在培育學生具備健康生活與終身運動知識、能力與態度的健全國民，特別強調培養學生素養與自主學習等可以帶著走的能力。在「自發」、「互動」與「共好」三個層面，實踐「以學生為主體」、「人與群體及環境互用的溝通思辨」以及「以行動力落實健康宣導」的三大目標。若是能透過學校體育之落實，養成國人之運動素養能力，並推己及人影響其生活周遭與環境，俾能提升運動風氣，對於運動服務業的品質與需求數量也定有正向影響。因此，本文從學校體育的角度，探討素養導向體育課程對運動服務業優化之重要性，期能成為產業界與學術界結合之媒介，為我國運動服務業以及運動教育貢獻。

關鍵字

素養 ； 運動素養 ； 運動產業 ； 課綱 ； 體育課

並列摘要

As society gradually pays attention to health and regimen, sport has gradually become a leisure activity that people love to parcipate in, regardless of gender and age. The money and time that people are willing to spend on sports products, games or sports events and sightseeing will gradually increase. Hence, the sports service industry will gradually flourish. However, the development of Taiwan's sports service industry is still far from the sports manufacturing industry. It is necessary to establish the correct attitude of the Taiwanese people through the implementation of the school physical education curriculum, and to develop the habit of lifelong sports and watching sports. More importantly, it is necessary to make Taiwanese people have the right judgment and the ability to think about how to participate in sports healthily and correctly. The aim of the new curriculum of 108 academic-year is to cultivate students' knowledge, abilities and attitudes toward healthy living and lifelong sports, with special emphasis on cultivating students' literacy and independent learning. The three major aspects are ＂spontaneous＂, ＂interactive＂ and ＂good＂ and the three major aims are ＂student-centered＂, ＂communication between people and groups and the environment＂ and ＂the implementation of health promotion through action＂. If we can implement the sports literacy of the Taiwanese people through the implementation of school sports, and promote the influence of the people around them and the environment, we can enhance the sports atmosphere and have a positive impact on the quality and demand of the sports service industry. Therefore, from the perspective of school sports, this paper explores the importance of literacy-oriented physical education curriculum to the optimization of sports service industry. It is expected to serve as a medium for the combination of industry and academia, and contribute to Taiwan's sports service industry and sports education.

並列關鍵字

literacy ； physical literacy ； sports industry ； Curriculum ； physical education