This study explores the relationships among perceived value, affective commitment, calculative commitemt, and actual behavior of consumers in the context of mobile application. A total of 408 valid samples were collected. This study used SEM (structural equation modeling) to analysis the data. The empirical results indicated that (1) perceived value (functional value, emotional value, social value and monetary value) have a significant and positive effect on affective commitment and calculative commitment, respectively. (2) Affective commitment and calculative commitment have a significant and positive effect on actual behavior.