以利益導向管理原則設計之休閒農業文化體驗活動及其效益探討－以宜蘭縣文化體驗示範休閒農業區為例

The Effects of the Agriculture Cultural Experiencing Activities Designed with the Benefits-Based Management Principle-A Case Study of the Demonstrating Leisure Agricultural Areas in Yilan County

柯銳杰(Jui-Chieh Ko) ； 陳凱俐(Kai-Lih Chen) ； 莊麗君(Ophelia L. J. Chuang)

《宜蘭大學生物資源學刊》 7卷1期 (2011/12) Pp. 7-18

https://doi.org/10.6175/job.2011.71.12

摘要

我國自2002年正式加入世界質易組織，農業經營即面對全球化挑戰，農業的發展，必須具有特色，並且與人類生存意義及文化教育相結合。宜蘭縣橫山頭與羅東溪休閒農業區在98年度經宜蘭縣產官學界專家評選為文化體驗示範區，此兩示範區依舊保有傳統農村風貌，其居民主要以傳統農業結合精緻休閒為主題。本研究運用利益導向管理原則，以休閒農業文化資源為素材，建構農業體驗活動的文化體驗行程，探討能否透過該活動瞭解當地文化。本研究以136名參與者為研究對象，活動時間3至4小時，以農村文化知識問卷為測量工具，於活動前後分別進行前測與後測問卷，結果顯示文化體驗活動對參與者在農村文化知識有正向效益，且也支持休閒農業具有教育與文化傳承的功能。

關鍵字

休閒農業 ； 利益導向管理原則 ； 文化觀光

並列摘要

Since formal participation the World Trade Organization (WTO) in 2002, the agriculture management of ROC has confronted the challenges of globalization, and the development of agriculture can no longer focus on the pursuit of yield and output value only, but has to promote its traits and to combine with the meaning of human existence and cultural education. Hengshantou and Luodong River districts of Yilan county were announced by the Council of Agriculture, Executive Yuan as leisure agricultural areas in which the primitive agriculture sceneries have been partially preserved and the major events of the residents are of the combination of traditional agriculture and exquisite leisure recreation activities. These two areas were selected by the experts invited by the Yilan government authorized education and training organization as the demonstrating areas of culture experiencing activities in 2009.The purpose of this study was to understand the effects of well-designed cultural experiencing programs in Hengshantou and Luodong River leisure agricultural areas by the principle of BBM (Benefits-based-management) on the program participants and to investigate the participants' cultural knowledge of the areas after the program.Questionnaires were filled out by the 136 program participants before and after the 3 to 4 hours' cultural experiencing activity to reveal the improvement on the regional culture understanding of the areas. Data were analyzed utilizing statistical method pair t-test. Results show that (1) participants' cognition of Hengshantou and Luodong River lei sure agriculture areas improved significantly after taking the program; (2) in comparison to related BBM researches, the cultural experiencing programs indicate proper educational functions.

並列關鍵字

Leisure Agriculture ； Benefits-Based Management of Recreation Services ； Cultural Tourism