後ECFA時代兩岸產業發展趨勢之探討

Study on Cross-Strait Industrial Developmental Trends in Post ECFA Era

趙永祥(Yuang-Shiang Chao) ； 邱素津(Shu-Jin Chiou) ； 張清德(Ching-Te Chang)

《全球管理與經濟》 7卷1期 (2011/06) Pp. 32-52

https://doi.org/10.6565/JGME.2011.7(1).3

摘要

兩岸經濟合作架構協議（ECFA）簽署後，兩岸經貿朝向互惠合作發展，並加速推動台灣跨出亞太區域經濟整合的步伐。在後ECFA時代，我國產業經營型態也將隨著亞太區主義經濟環境的變化，逐步朝向升級與轉型的方向發展。台灣業者身處於全球經濟成長重心和全球製造生產基地，面對不確定的總體經濟前景和ECFA的效益下，該如何結合台灣在製造與服務的既有優勢，趁勢因勢佈局，搶佔先機，成為下階段全球經濟復甦成長最大贏家。隨著全球化的經貿競爭環境，服務創新被認為是脫離代工和微利模式的重要思維，而服務創新的真正價值在於用心成受市場及消費需求，透過差異化競爭策略，為產業創造最大的效益，為顧客提供更高的附加價值，同時提升企業的核心競爭能力。本研究將從簽署ECFA之後，台灣產業創新發展模式、趨勢與可能發展契機，因應大陸重要產業轉型，台灣產業又應如何因應進行分析。

關鍵字

ECFA（兩岸合作框架協議，Economic Cooperative Framework Agreement） ； 產業創新發展趨式 ； 差異化競爭

並列摘要

After Cross-strait economic cooperation framework agreement (ECFA) has been signed, cross-strait economic cooperation leads Taiwan to go forward beneficial development and accelerate the economic integration of Taiwan industry to advance in the Asia-Pacific region. In post ECFA era, management style of Taiwan industry in the Asia-Pacific region will also change gradually toward the direction of upgrading and transformation. Furthermore, Taiwan's industry locates on the body of global economic growth and manufacturing base, how to face uncertain economic prospects and the overall effectiveness of ECFA becomes an important issue to deal with. How to take advantages of industry competition and seize opportunities to catch with the next growth phase of the global economic recovery benefits is important to take into consideration. In this research, we find that the enterprises can create maximum benefits for the industry through differentiation strategy and provide customers higher added value. This research will discuss the possible outcomes of Taiwan industrial innovation and development patterns, trends and possible development opportunities after signing ECFA in-depth analysis, simultaneously, to analyze the possible strategy executed from Taiwan toward the transformative change of China main industry.

並列關鍵字

ECFA (Economic Cooperative Framework Agreement) ； Industrial Innovation and Developmental Trends ； Differential Competition