2020臺南古都國際半程馬拉松運動賽會志工價值認同、心理契約與組織信任之研究

目的：探討2020臺南古都國際半程馬拉松運動賽會志工的價值認同、心理契約與組織信任之關係。方法：採用問卷調查法針對曾參與過上述運動賽會志工之大專學生為研究對象，以便利抽樣方式於2020年11月1日至7日進行研究樣本資料收集，共計施測300份，扣除填答不完整問卷24份後，有效問卷276份，有效問卷率92.0%。本研究將所回收之資料應用SPSS 20.0統計軟體對性別、運動代表隊經驗、就讀學制進行百分比分析。以Amos 20.0統計軟體進行驗證式因素分析、區別效度、模型適配度與路徑分析以驗證研究假設。結果與討論：參與2020臺南古都國際半程馬拉松運動賽會志工以性別為男性之153人、無運動代表隊經驗之202人及大學學制的164人占多數。研究模型經過結構方程模型驗證後具有良好信效度，整體模型適配度良好。2020臺南古都國際半程馬拉松運動賽會志工的價值認同對組織信任的非標準化迴歸係數為.49（決斷值〔critical ratio, C.R.﹞ = 6.28 ＞ 1.96），具有顯著影響；心理契約對組織信任的非標準化迴歸係數為.40（C.R. = 5.97 ＞ 1.96），具有顯著影響；心理契約對價值認同的非標準化迴歸係數為 .75（C.R. = 9.60 ＞ 1.96），具有顯著影響。針對研究結果提出對於運動賽會志工管理之實務建議，期望能作為志工管理及後續相關研究之參考。

關鍵字

結構方程模型；區別效度；適配度

並列摘要

Purpose: This study explores the relationship between value identity, psychological contract, and organizational trust of the 2020 Tainan Half Marathon through a questionnaire survey among college and junior college students who had served as sports volunteers. Methods: The research sample data were collected from November 1 to 7, 2020. A total of 300 samples were collected. After deducting 24 incomplete questionnaires, 276 valid questionnaires were obtained, with an effective questionnaire rate of 92.0%. The data collected in this study were subject to SPSS 20.0 statistical software for percentage analysis of gender, sports team experience, and school system. Amos 20.0 statistical software was used for confirmatory factor analysis, discriminant validity, model fit measure, and path analysis to verify the research hypothesis. Results and Discussion: Male volunteers (153 out of 276), volunteers with no sports team experience (202 out of 276), and college students (164 out of 276) accounted for the majority of the 2020 Tainan Half Marathon volunteers. After structural equation modeling verification, the research model has good reliability and validity, and the overall model has good adaptability. The value identification of volunteers participating in the 2020 Tainan Half Marathon has a significant influence on organizational trust, with a non-standardized regression coefficient of .49 (critical ratio [C.R.] = 6.28 ＞ 1.96). The psychological contract has a significant influence on organizational trust, with a non-standardized regression coefficient of .40 (C.R. = 5.97 ＞ 1.96). The psychological contract has a significant influence on value identification, with a non-standardized regression coefficient of .75 (C.R. = 9.60 ＞ 1.96). Based on research results, the author proposed several practical suggestions on volunteer management of sports competitions as a reference for volunteer management and subsequent research.

並列關鍵字

structural equation modeling ； discriminant validity ； goodness of fit

參考文獻

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