水肺潛水運動參與動機、遊憩體驗、滿意度及參與意願之研究

目的：本研究旨在研究參與水肺潛水之參與動機與遊憩體驗與滿意度及參與意願的關係。方法：研究以2022年參與休閒潛水的民眾為對象，採便利抽樣問卷調查法，以參與潛水運動行為模式調查問卷為研究工具，內容包含參與動機、遊憩體驗、滿意度、參與意願與個人基本資料。為了達成研究目的及驗證假設所需，本研究以2023年2月1日至2023年2月28日止，於臉書社團泡泡幫專業潛水中心之成員及通訊軟體LINE群組泡泡幫專業潛水中心之成員為對象，其施測325份，經整理後利用SPSS 21.0及Amos 21.0版本統計軟體分析結果並將回收之有效樣本以描述性統計、結構方程模式統計方式進行資料分析。結果：研究結果顯示：一、休閒潛水參與者參與動機對參與意願有顯著影響。二、滿意度對參與意願有顯著影響。三、參與動機對遊憩體驗有顯著影響。四、遊憩體驗對滿意度有顯著影響。結論：根據研究結果提出三點建議：一、加強參與動機。二、提高滿意度。三、加強遊憩體驗。這些建議可以幫助潛水業者更好地推廣休閒潛水活動，提高參與者的滿意度和參與意願，並進一步推動休閒潛水的發展和普及，深入地瞭解參與者的需求和行為，促進休閒潛水的永續發展。

關鍵字

參與動機；遊憩體驗；滿意度；參與意願；水肺潛水

並列摘要

Purpose: This study aimed to investigate the relationship between participation motivation, recreation experience, satisfaction, and participation willingness in leisure scuba diving. Methods: The research took the people who participated in leisure scuba diving in 2022 as the target and adopted the convenience sampling questionnaire survey, using the Questionnaire on Participation Behavior Model of Scuba Diving as the research tool, which included participation motivation, recreation experience, satisfaction, and participation willingness and personal basic information. In order to achieve the research purpose and verify the hypothesis, this study used the members of the Facebook group "Bubble Gang Professional Scuba Diving Center" and the communication software LINE group "Bubble Gang Professional Scuba Diving Center" as the target from February 1, 2023 to February 28, 2023, with a total of 325 samples. After sorting out, the valid samples were analyzed by SPSS 21.0 and Amos 21.0 statistical softwares. Results: The results showed: (1) the participation motivation had a significant influence on the participation willingness; (2) the satisfaction had a significant influence on the participation willingness; (3) the participation motivation had a significant influence on the recreation experience; (4) the recreation experience had a significant influence on the satisfaction. Conclusion: Three suggestions are based on the research results: (1) increase the participation motivation; (2) improve satisfaction; (3) strengthen the recreation experiences. These suggestions can help scuba diving operators better promote leisure scuba diving activities, improve the satisfaction and participation intention of participants, further promote the development and popularization of leisure scuba diving, deeply understand the needs and behaviors of participants, and promote the sustainable development of leisure scuba diving.

並列關鍵字

participation motivation ； recreation experience ； satisfaction ； participation willingness ； leisure scuba diving

參考文獻

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