本研究旨在探討自行車休閒活動者之認真休閒、流暢體驗與休閒滿意度程度概況,並驗證三者之相互關係。本研究以問卷調查法進行立意抽樣,以參加網路自行車社團的自行車休閒活動者為研究對象,共回收有效問卷414份,資料以描述性統計了解基本人口統計資料及認真休閒、流暢體驗與休閒滿意度概況,並以結構方程模式(Structural Equation Modeling)來驗證假設。結果顯示其假設模型有良好之適配度,認真休閒分別對流暢體驗及休閒滿意度有顯著正向效果、且流暢體驗對於休閒滿意度也有正向顯著效果。本研究結果將可提供自行車運動休閒推廣策略之建議與參考。
This paper aims to discuss what kind of degree the bicycle cyclists achieve their Serious Leisure, Flow Experience, and Leisure Satisfaction, and also the factors and the mutual relationships of the above three items. The relationship between Serious Leisure, Flow Experience, and Leisure Satisfaction are also tested. This research targets the cyclists who participate in online bicycle clubs, and this paper is done with purposeful sampling by giving out questionnaires. 428 questionnaires are returned; with 414 of them achieve effectiveness. All data, after being kept a record and put in order, are done with Descriptive Statistics, and then use Structural Equation Modeling to test the hypothesis. The result shows that the Serious Leisure features that the cyclists have will greatly affect their achievements in Flow Experience and Leisure Satisfaction; and their Flow Experience achievements will also affect their Leisure Satisfaction achievements. The conclusion of the paper can be applied as advice and reference to the promotion strategy of bicycling leisure activities.