臺灣棒球國際競爭力分析

本研究旨在探討臺灣棒球國際競爭力，以鑽石模型發展出影響臺灣棒球競爭力的關鍵因子。以國內棒球產業相關領域專家代表為研究對象，利用文獻探討、焦點團體訪談以及專家論壇等方法進行分析探討，建構出此模型完整架構及國際競爭力因子。本文發展出臺灣棒球鑽石模型，包括「生產要素條件」、「需求條件」、「球隊策略、結構及競爭」、「關聯及支援產業」、「政府」5個層面及17個國際競爭力因子。未來規劃棒球政策時應重視提升球員與教練素質，透過教育管道培養整體棒球專業知識水準，並提倡將棒球運動融入民眾的日常生活，職業棒球球團則必須積極經營在地特色與促成國際棒球聯盟交流，豐富消費者觀賽體驗，最後主管單位可推動贊助運動產業之租稅優惠及退役運動員輔導機制，從制度面改善棒球運動發展環境。

關鍵字

基層棒球；鑽石模型；運動產業

並列摘要

This research attempts to explore the international competitiveness of Taiwanese baseball. Porter's diamond model was used to analyze and develop the key determinants affecting the international competitiveness. This research first develops an analytic model incorporating five key determinants through literature review. Subsequently, this research conducts a series of comprehensive focus group interviews, workshops, and forums to construct this analytic model with key salient factors. The diamond model of Taiwanese baseball is constructed, which incorporates five key determinants including ＂factor conditions,＂＂demand conditions,＂＂team strategy, structure, and rivalry,＂＂related and supporting industries,＂ and ＂government＂ with 17 key salient factors. This research suggests that the quality enhancement of players and coaches, the cultivation of baseball expertise, and the popularization of sports participation should be emphasized while planning baseball policies. Furthermore, professional baseball clubs ought to enrich the visitor experience with developing regional features and organizing international cooperation for the purpose of satisfying the expectations of customers. Lastly, governmental authority shall legislate tax preference and promote the career counseling services for athletes.