孫子兵法在企業上的應用研究

Application Study of the Art of War by Sunzi on Enterprises

林士奇(Shih-Chi Lin) ； 趙定濤(Ding-Tau Jau)

《商業現代化學刊》 4卷1期 (2007/03) Pp. 7-17

https://doi.org/10.6132/JCM.2007.4.1.02

摘要

春秋五霸、戰國七雄大柢是中國古代歷史中競爭最激烈、戰況最慘烈，亦是百家爭鳴、人才輩出的劃時代。領導與謀略是政治菁英安邦定國的最佳考驗，為求至善的生存，諸國謀士鬥智連連，勝敗高下立判，智囊謀略超越群倫之士，實天之日月、地之金鑽也，其功可扭轉乾坤，創造不止一世的基業，古聖先賢創業屢艱，愈挫愈勇，是吾等應永世遵行的楷模與榜樣。而孫子兵法是孫武心血的結晶，六千多字字字珠璣，是兵家最高指導原則，亦影響中國後代子孫，在為政思想及企業策略管理上既深且遠。現代企業是國家的命脈，決定舉國上下經濟之良寙，間接影響國際化及全球化，企業之興衰背負著國民生活的好壞，世界各國無不卯足全勁，全力發展企業，以厚殖民生、加強國力，如今的企業非止國內競爭，國際上也戰得如火如荼，而現代企業的進步，迅速的提昇世界的文明發展，使得現代國民生活大幅的改善。企業若要永續蓬勃的發展，仍然得靠企業領導菁英的戰略原則管理，人才是不可言喻的重要。為求古代文明與現代企業配合發展，本研究企圖以孫子兵法在企業上的應用研究，運用審時度勢及內外環境觀察做分析，祈能影響現代企業的蓬勃發展。

關鍵字

孫子兵法 ； 企業管理 ； 應用研究

並列摘要

Modern enterprises are the lifeblood of the country. It is determined that the economic is if it is good throughout the country, and influence the internationalization and globalization indirectly. It is also bearing the quality of national life in the rise and decline. The countries of all over the world develop enterprise with all strength; strengthen the national power to colonize. Today, the enterprises do not only face the domestic competition, and also fight like a raging fire in the world. The progress of modern enterprise fast promotes development of civilization of world, and makes modern national life improvement by a wide margin. If enterprises should continue flourishing development forever, it must still be led the strategic principle to manage talents by enterprises. For asking ancient civilization to cooperate with modern enterprise develop, this research attempts with the application on study of the Art of War by Sunzi at enterprises, and using sizing up the analysis of making situation to observe internal and external environment. It would be expected to influence the flourishing development of modern enterprises.

並列關鍵字

The Art of War by Sunzi ； business management ； application study