本研究以水資源保育特色環境教育設施場所的台北市自來水園區的遊客為對象,以SERVQUAL服務品質差距為基礎,藉由現場問卷調查,以分析遊客對台北自來水園區之行前期待感與實際認知度之差距。結果顯示:在31個問項中,有21個問項有顯著性差異,並以因素分析萃取出「遊憩體驗與服務」、「解說教育」、「遊憩設施」、「環境教育」及「環境資訊」等五個因素構面,累積總解釋變異量為55.792%,其中以「遊憩體驗與服務」與「解說教育」兩因素構面的影響最大。在IPA的部分,行前期待感與實際認知度皆高的有9項,高行前期待感與低實際認知度共有8項,行前期待感與實際認知度皆低的有11項,低行前期待感與高實際認知度有6項。
This study aims to understand the visitors' perception toward service quality of environmental education facilities of Taipei Water Park. Based on the SERVQUAL measurement, the visitors' perceptual difference between expectation and actual experience to environmental education facilities of Taipei Water Park was investigated by questionnaire survey. The results are as followings: (1) It is found that different visitors' profile show significant differences in the 21 of 31 items. (2) Five factors including interpretation education, recreational experience/service, recreational facility, environmental education and environmental information were generated by factor analysis. (3) Based on the importance-performance analysis (I.P.A), it is found that eight measured items are the priorities to be improved.