金門戰鬥坑道觀光吸引力與體驗價值之研究

本研究之目的在探討民眾探訪過金門戰鬥坑道之後，對於觀光吸引力與體驗價值之間的差異以及相關性。運用問卷調查法，針對前往金門旅遊探訪瓊林戰鬥坑道之遊客為研究對象。統計方式採用描述性統計、因素分析、多變量變異數分析以及相關分析。結果顯示不同性別、婚姻、職業、個人月收入在觀光吸引力具有顯著差異。不同性別、職業、個人月收入在體驗價值具有顯著差異。建議增設戰備物資展覽、增加戰鬥聲響與立體作戰情境、設置軍事迷宮地圖遊戲、搭配工作人員穿著軍服的表演，提供金門戰鬥坑道改善旅遊的吸引力，以及創造更深入的體驗價值。

關鍵字

戰爭；坑道；軍事；吸引力；價值

並列摘要

The purposes of this study were to investigate the differences and correlations of tourism attraction and experience value after the tourists visiting the battle tunnels of Kinmen. The questionnaire investigation was applied for the tourists who went to the battle tunnels of Kinmen in Qunlin for the research subjects. The statistics methods were used the description analysis, factor analysis, MANOVA, and correlation analysis. The results indicated there were significant differences in tourism attraction in vary gender, marriage, occupation, individual monthly income. More, there were significant differences in experience value in vary gender, occupation, individual monthly income. On the other hand, The recommendations are increase the material of battle for exhibitions, take more sound and stereo battle situations, set the labyrinth map of military affaires, arrange the pairs of members for the military uniform play, provide the improvement of battle tunnels of Kinmen for the attraction, and create more through experience value.