臺中市草悟道觀光休閒區之民眾滿意度分析

A study of people on the calligraphy greenway in Taichung City of tourism and leisure development on satisfaction level

陳弘順(Horng-Suen Chen) ； 賴婉絢(Wan-Xuan Lai) ； 黃意文(I-Wen Huang)

《運動與遊憩研究》 12卷4期 (2018/06) Pp. 1-15

https://doi.org/10.29423/JSRR.201806_12(4).01

摘要

臺中市政府在推動地方特色休閒產業上，現今最具代表性的就是草悟道(Calligraphy Greenway)。草悟道是一條帶狀的都市綠園道，是目前台中市區最受矚目的地方觀光休閒區。本文即是以該觀光綠園道為研究範圍，討論臺中市推動「草悟道」休閒觀光之相關活動。企圖透過各項活動之舉辦，調查民眾到此觀光的滿意情況。本研究主要採問卷調查方式，共發放280份問卷，有效回收問卷250份，採用描述性統計進行數據統計分析。經調查結果發現，在民眾至草悟道觀光的各種項目的滿意程度調查中，平均而言皆表示滿意，期望透過本文研究結果，將可提供日後業者及主辦單位（機構）辦理活動與規劃各種休閒設施之參考方向。

關鍵字

觀光休閒活動 ； 草悟道 ； 滿意度

並列摘要

In recent years, the Taichung city government in promoting the local characteristics of the leisure activity, the most representative of today is the Calligraphy Greenway. It is a band-shaped urban park, which it is the most watched area in Taichung City. This is to develop a local tourism and leisure activities to explore the direction, and then focus on Taichung City in recent years to promote the ＂Calligraphy Greenway＂ leisure and tourism activities. To understand the status quo of the development of leisure in Taichung City and the present satisfaction situation of the tourist through the analysis process of this study. In this study, 280 questionnaires were collected and 250 questionnaires effective were collected. The survey found that the survey was found to be satisfactory on the average of the various activities that attracted people to sightseeing. We hope that through the results of the study, we will provide the reference direction for the future trade and the organizer (organization) to improve the activities.

並列關鍵字

Sightseeing and leisure activities ； calligraphy greenway ； satisfaction

參考文獻

林士彥、陳冠仰(2009)。國民旅遊在服務品質、服務價值、滿意度與忠誠度關係之研究─以茂林國家風景區為例。顧客滿意學刊。5(1)，1-32。

林晏州、陳惠美()。

陳水源(1988)。擁擠與戶外遊憩體驗關係之研究─社會層面之探討。國立臺灣大學森林學研究所。

張孝銘、李豪(2008)。觀光吸引力、遊憩體驗、遊憩滿意度及重遊意願之相關研究─以苗栗縣大湖鄉為實證。休閒產業管理學刊。1(2)，66-78。

張淑青(2008)。遊憩體驗、滿意度與重遊意願的關係─以澎湖觀光休閒漁業園區為例。觀光旅遊研究學刊。3(1)，19-43。