應用類神經網路分析溼地遊客之遊憩體驗與環境認知關係

The Analysis of the Relationship between Recreation Experience and Environment Cognition of Traveler in the Wetland by Artificial Neural Network

楊翰宗(Han-Chung Yang)

《觀光旅遊研究學刊》 6卷2期 (2011/12) Pp. 1-20

https://doi.org/10.29689/JTTR.201112.0001

摘要

台灣因為發展經濟與交通造成溼地的過度開發、破壞與汙染等問題。許多研究指出，遊客的遊憩體驗歷程之體驗產生是由遊客個體感覺到環境的訊息。因此，如何藉由溼地遊憩體驗過程中來告知遊客正確的環境知識與觀念則是重要課題。因而，本研究目的是探討遊客的環境認知與生態遊憩體驗的了解及其關係。根據研究目的與相關文獻進行問卷設計，並利用SPSS10.0統計軟體，選擇適合之統計方法，進行資料處理。本研究在遊客於溼地遊憩後，實地發放問卷收集資料，問卷發放有效問卷率為87.5%。經過描述性統計、T檢定、單因子變異數分析、相關分析以及類神經網路分析，得到研究結果顯示針對高美溼地的遊客之遊憩體驗與環境認知雖然有正相關，但是相關的程度偏低，故本研究認為高美溼地在環境教育的規劃上，應加強落實。

關鍵字

溼地 ； 遊憩體驗 ； 環境認知

並列摘要

It causes environmental problems such as the overexploitation of the wetland that because Taiwan develops economy and traffic. A lot of research points out, visitors' recreation experience produces by visitors feel the environmental information. How to teach visitors correct environmental knowledge is an important subject by the wetland recreation experience course. This research probes into the relationship between recreation experience and environment cognition of traveler in the wetland. In this study, the rate of valid questionnaire is 87.5%. The analytical methods of the materials include descriptive statistics, t-test, one-way ANOVA, related analysis and artificial neuron network. The result of this study reveals recreation experience and environmental cognition of the visitors of the wetland present the low positive correlation. This research proposes Gao-Mei wetland needs strengthening and implementing in the planning of the environmental education.

並列關鍵字

Wetland ； Recreation experience ； Environmental cognition