生態旅遊互動式公益性網路廣告之研究創作 ─以高美溼地為例

A Study on Ecotourists interactive welfare advertisement─Koyama as a case

顏郁旋(Yu-Hsuan Yen)

指導教授 ： 吳鼎武

中原大學/設計學院/商業設計研究所/碩士(2006年)

https://doi.org/10.6840/cycu200600017

摘要

本研究針對現階段生態旅遊的本質及生態旅遊的網路廣告進行研究及調查，釐清生態旅遊的重點，應是要將環境教育帶入生活，透過環境教育促使大眾更珍惜身邊的環境及與我們相處的生物。
本創作以FLASH MX2004的程式設計呈現生態旅遊網路廣告的互動，以求能改變前去參與旅遊者的態度，期望使參與者可以在旅遊之前先了解當地物種，且能夠與珍惜當地的生態資源，以達到環境教育的目的。透過程式的撰寫，利用數學的幾何觀念，座標位移設定，將FLASH MX2004中的物件呈現更自然的動態，模擬物種的特性及動態，以便大眾明白當地的生態。且利用FLASH MX2004其檔案較小的特性來可解決網路頻寬的問題。
本創作的目標族群為一般時下的年輕人，由於年輕人本身對於參與公益性的活動意願較不高，利用現階段最流行的流行物且以遊戲的方式來吸引此族群的注意。由於時下風行的扭蛋機具有隨機的特性，與大自然的隨機與不可確定性最為相似，因此將設定遊戲的主軸為扭蛋機。以開放性生態旅遊地區的高美溼地為創作主題，以當地備受保育的黑面琵鷺及即將瀕臨絕種的大安水簑衣以及不同於其他螃蟹橫行而採用直行的短指和尚蟹，以及特有的星點東方魨作為創作的主角，配合扭蛋機的遊戲來呈現。

關鍵字

生態旅遊 ； 網路廣告

並列摘要

This research investigates the network advertisement of present Ecological tourist. The focus of the Ecological tourist should bring the environmental education into real life; drive the masses to cherish much more the environment where they live and living creatures which we live with.
The creation which is build by FLASH MX2004 presents the interaction of Ecological tourist’s advertisement. Due to the interactive education, the participating travelers can get related knowledge of local creatures before travel and pay more attention to local ecological resource. The creation presents the objects in more natural form by using the mathematical geometrical concept and coordinate displacement setting. Utilizing these two skills, it also can simulate the characteristic and movement of living creatures to make the travelers get full understanding of local ecology. Furthermore, the FLASH MX2004 archives have the advantage of smaller size than other format files to solve the inefficiency due to narrow network bandwidth.
The target users of this creation are young people. Groups during these ages have less willing to attend public beneficial activities, so I use the fashionable and playing style to get their attraction. The most fashionable game machine, Capsule Toys, have the random characteristic are similar to the random uncertainty of nature, that’s why I set it as the main role in my creation. The Gau-Mei wetlands is my platform in this game and the actors includes protective Black-faced spoonbill, nearly extinct Hygrophila pogonocalyx Hayata, straight walking Mictyris brevidactylus and special Fugu niphobles. All the creatures are presented on Capsule Toys platform.

並列關鍵字

Ecotourists ； network advertisement

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