觀光工廠發展與消費者行為關係之研究－以織襪業為例

Research on the Relationship between Tourism Factory and Consumer Behavior-Using ＂WU Yang Socks Story House＂ as a Case Study

曾淑惠(Shu-Hui Tseng) ； 廖月秀(Yueh-Hsiu Liao) ； 陳郁婷(Yu-Ting Chen) ； 黃冠雯(Guan-Wen Huang) ； 李佳恩(Chia-En Lee) ； 陳沛瑄(Pei-Hsuan Chen)

《致理學報》 35期 (2015/11) Pp. 87-117

摘要

本研究在了解台灣的觀光工廠如何運作及發展，才能引起消費者的青睞，使得傳統產業能成功轉型及永續經營，以達到廠商及消費者雙贏的結果。本研究目的主要有以下幾點：1.了解台灣觀光工廠之發展2.觀光工廠成功因素之探討3.消費者對觀光工廠的消費行為4.針對吳福洋襪子故事館進行深入訪談及參訪者DIY行為之研究。研究結果建議：1.觀光工廠應與週邊景點連結2.觀光工廠產品應具獨特性及紀念性3.地方政府應對觀光工廠產業多加關注，如交通妥善規畫4.地方政府應有將觀光工廠推向國際市場的前瞻及企圖。

關鍵字

觀光工廠 ； 傳統產業轉型 ； 消費者行為

並列摘要

In order to achieve win-win results between manufacturers and consumers, it is important to understand how Taiwan's tourism factory operates to attract consumers for the successful transition of traditional industry. The main purposes of this study are the following: 1. To understand the development of Taiwan's tourism factory; 2. To explore the success factors of the tourism factory tour; 3. To understand consumer behavior in the tourism factory; 4. To study in-depth interviews and visitors DIY acts against WU Yang socks Story House. The study also suggested that 1. Tourism industry should make connection with the surrounding scenic spots; 2. The products of the tourism factory should be unique and commemorative; 3. The local government should provide the required assistance to the tourism factory, including the local transportation planning; and 4. The local government should have the ambition to promote the tourism factory to the international market.

並列關鍵字

tourism factory ； transition of traditional industry ； consumer behavior