To train sports teams, "replacing the training with real game/competition" has become very common. That is, through the situational learning, the objectives of the training can be achieved. This methodology is useful when it applies to the marketing courses teaching. This study explores how to use the business planning competition, combined with marketing courses to encourage students to cooperative learning and active learning to achieve the curriculum objectives. The study proposed the winning formula for business planning competition, hoping to help the teachers who coach students to participate in business planning competition.