探討影響民眾在醫院使用行動支付意圖之實證研究－以新型冠狀病毒疫情為例

AN EMPIRICAL STUDY ON THE INTENTION TO USE MOBILE PAYMENT IN HOSPITALS - TAKING THE PANDEMIC OF COVID-19 FOR EXAMPLE

黃維民(Wei-Min Huang) ； 吳竑毅(Hong-Yi Wu) ； 林勤瞱(Chin-Yeh Lin)

《商管科技季刊》 24卷1期 (2023/03) Pp. 75-109

摘要

行動支付做為目前的新趨勢，然而於醫療產業的使用卻少之又少。加上COVID-19疫情的爆發下，於醫療院所使用行動支付應該會是更為安全的選擇，因此本研究將探討哪些因素會影響到民眾於醫院使用行動支付來繳納醫療費用之意圖。本研究以UTAUT2作為主要架構，並加入新構面信任、疫情影響，作為本研究架構。本研究採用網路問卷形式，最後回收實際有效問卷為311份。結果顯示績效預期、努力預期、習慣以及疫情影響對行為意圖有正向顯著影響；而促成條件以及習慣對使用行為有正向顯著影響。

關鍵字

UTAUT2 ； 行動支付 ； 信任 ； 大流行 ； COVID-19

並列摘要

Mobile payment is a new trend, but its use in the healthcare industry is very rare. In addition, due to the COVID-19 outbreak, the use of mobile payment in hospitals should be a safer option, so this study will explore what factors affect people's intention to use mobile payment in hospitals to pay medical bills. In this study, UTAUT2 is the main conceptual framework, and new variables of trust and pandemic impact were added as the research framework. In this study, an online questionnaire was used, and 311 valid questionnaires were finally collected. The results showed that performance expectations, effort expectations, habits and the impact of the pandemic had a positive and significant impact on behavioral intentions. Contributing conditions and habits had a positive and significant impact on use behavior.

並列關鍵字

UTAUT2 ； Mobile Payment ； Trust ； Pandemic ； COVID-19

參考文獻

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