以科技接受模型驗證桌球運動參與行爲之意向

By Using Technological Acceptance Modes to Examine the Intention of the Participating Behaviors in Table Tennis Sports

張志銘(Chih-Ming Chang)

《管理實務與理論研究》 1卷2期 (2007/06) Pp. 76-88

https://doi.org/10.29916/JMPP.200706.0006

摘要

本研究旨在驗證科技接受模型應用在大學生參與桌球運動之行為意向，對行為態度與行爲意圖的影響，有助於瞭解個體行爲改變的機制。本研究，採立意抽樣方式，選取中部8所大專院校之學生作爲研究對象，經問卷調查分析後，有效問卷爲765份。經LISREL8.52線性分析檢定，結果發現：大學生之自覺易用性與自覺有用性對行爲態度具有直接正向的影響，且透過行爲態度影響到行爲意圖。自覺有用性對行爲意圖不具有直接正向的影響。最後根據本研究發現，提出學理及應用的意義，以及對未來研究方向提出建議。

關鍵字

自覺易用性 ； 自覺有用性 ； 行爲態度

並列摘要

This research is aimed to examine the influence on behavioral attitude and behavioral intention for technological acceptance models applied to college students' participating behavior intention in table tennis sports. It was helpful to understand the behavioral change mechanisms of every individual. This research was implemented with random sampling with students selected from 5 mid-Taiwan colleges for experimental subjects. After questionnaire analysis, there were totally 475 responses received. After LISREL 8.52 linear analysis and tests, results showed the perceived ease of use and perceived usefulness of college students cause directly positive behavioral attitude; also, through behavioral attitude, the behavioral intention can be affected. In addition, perceived usefulness causes no directly positive influence on behavioral intention. Finally, based on the findings in this research, the theoretical and applicable contexts are proposed in this research with the suggestions available for research orientations in future.

並列關鍵字

Perceived Ease of Use ； Perceived Usefulness ； Behavioral Attitude

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