九年一貫課程改革下,教科書開放衍生3個主要議題:教科書市場化議題、教科書編審政策議題、教科書使用相關議題。本文即以教科書市場化議題為文本,進行教科書新聞報導的媒介論述分析,蒐集民國90年9月1日至92年12月31日期間,中國時報、聯合報及自由時報的教科書新聞報導,首先進行議題表面敘事結構分析以瞭解議題的發展;其次找出議題中的爭議性事件—以教科書商聯合抵制議價事件為例,探討支撐事件發展的文本脈絡與主要論述;最後就事件的爭議性焦點—市場化教科書亟待建立專業計價制度、政府在教科書市場中的角色與定位尚待釐清,進行批判和省思。文末,對論述分析方法提出反思,嘗試為教科書研究提供另一番不同的視野。
This paper attempts to analyze the critical issue of textbook marketization. Through gathering news and public opinion on textbooks related to curriculum reform for compulsory education (1-9) from major newspapers, the researcher summarized three main issues related to curriculum reform: 1. textbook marketization; 2. textbook editing and review policy; 3. the use of textbooks. Here the researcher only examines the issue of textbook marketization. Based on the analysis of a disputed issue and the reflection on policy, the conclusions of this paper are as follows: 1. the problem of textbook pricing is lacking an effective solution; 2. the role of government in the textbook market should be redefined. This paper also critiques the approach of discourse analysis.