“綠時尚”應用創作－以筆記本設計為例

「綠時尚」(Eco fashion)是指符合生態環境保護的時尚文化。綠色認同廣泛應用於生態、環境、設計等領域；然而，在流行時尚領域中，以環保為訴求的服裝設計多以不適合人體穿著的材質重新再製成另一個沒有具體用途的作品，顯然地球的負擔沒有因此而減少。本研究企圖從「綠色認同」的觀點，藉由時尚名牌外包裝再利用的創作試驗，探討「綠色認同」概念應用於時尚領域的可行性。透過56個不同時尚名牌外包裝紙盒、紙袋的再利用，結合印花棉布，創作出逾百本的個性化筆記本。這不僅降低時尚產業所帶來的不必要浪費，還可以減少一些平面設計印製過程所衍生出的環境污染問題，同時也可提供時尚名牌使用者多一個創意思考的空間。

關鍵字

綠時尚；綠色認同；設計

並列摘要

'Eco fashion' refers to a fashion culture that complies to 'environmental protection'. The idea of green identity has been widely used in the fields of ecology, environmental science and design. Yet in the traditional fashion industry its appeal is very often expressed using materials that are not wearer-friendly, such that the result is often of no concrete use. The waste generated by such recycling clearly does nothing to reduce that of the earth. The aim of this study is to demonstrate the viability of green identity in fashion. Both textual analysis and practical experiments were conducted to establish the applicability of this approach. More than hundred notebooks were created using recycled wrapping materials from 56 fashion brands together with sheets of cotton fabric with local floral prints. The results show that it not only reduces the waste and environmental pollution that are generated respectively from the fashion and graphic industries, but also provides a creative thinking for those users of premium fashion brands.