懷舊空間氛圍營造手法之探討：以貓空地區纜車站週邊環境為例

The Establish of Nostalgic Space A Case Study on the Space Around Maokong’s Gondola

陳柔勳(Jou-Hsun Chen) ； 葉美秀(Mei-Hsiu Yeh)

《鄉村旅遊研究》 10卷1期 (2017/06) Pp. 1-17

摘要

在繁忙的現代社會生活壓力下，具有懷舊情緒的氛圍令人身心放鬆，在這樣的需求下，發展出各種以懷舊為主的空間，但品質不一。本研究發現在營造懷舊空間時，除了需許多相關的物件裝飾外，也要搭配整體空間配置，讓整體環境的懷舊氛圍更加濃厚。依文獻及實際觀察整理出歷史空間及非歷史空間懷舊空間的設計手法與準則，並將各種原則和手法分成「空間」「設施」「設備」「軟體」四大項。其中「空間」再細分為形象風格、空間串聯、背景故事、空間尺度、入口意象、商業空間設計。「設施」則為休息設施、衛生設施、常態主題及季節主題。「設備」又再細分為燈具明亮設計、播放器、音樂及氣味。「軟體」則分為材料、物件、圖騰、情境模擬及言行舉止等等。本研究以貓空地區纜車站週邊環境為例：以50〜60年代懷舊農村形象為發展主軸，以老百姓的生活樣貌，結合本身特有的生態產業，創造在地特色，販售在地產業結合的文創商品，並運用四大項原則，提出具體作法。最後提出五項懷舊空間設計創意重點，供未來研究者、設計者、業者等人員參考：懷舊要搭配背景故事、懷舊要搭配體驗行銷、懷舊要能引起好奇心、懷舊可以調和人工與自然的衝突感、懷舊可以變成一個販賣充滿好日子與回憶的商品等。

關鍵字

懷舊 ； 懷舊空間 ； 休閒 ； 氛圍營造

並列摘要

In the busy modem social life under pressure, the atmosphere of nostalgic mood is relaxing. In such a demand, the development a variety of nostalgic space. This study found that creating nostalgic space in addition to the need for many related objects decoration with the overall space configuration, so that the overall environment of the nostalgic atmosphere more intense. According to the literature and observation of the historical space and non-historical space nostalgic space design, sorted out ＂space＂, ＂facilities＂, ＂equipment＂, ＂software＂ four items. The ＂space＂ is subdivided into style, spatial series, background story, spatial scale, entrance image, commercial space design. The ＂Facilities＂ are recreational facilities, sanitation, normal theme and seasonal theme. ＂Equipment＂ is subdivided into bright lighting design, player, music and smell. ＂Software＂ is divided into materials, objects, totems, situational simulation and demeanor. The study also suggests techniques, Such as, the use of themes, life or nostalgia to shape the different style. Another example is the use of complete, partially retained or completely retained on a spatial scale. In appearance, you can use the old materials such as decoration or creative repair, etc., made a total of dozens of practices for reference. The surrounding area of cable car station in cat empty area is taken as an example: 50 years to 60 years of the main image of the development of the village. People's life with their own unique ecological industry, to create local characteristics, the sale of real estate industry in the combination of cultural products, and the use of four major principles, put forward specific practices. Finally put forward six nostalgic space design creative focus for future researchers, designers, industry and other personnel reference : ＂Nostalgia must be with the background story＂, ＂nostalgia must be with the experience of marketing＂, ＂nostalgia can cause curiosity＂, ＂old nostalgia and young people nostalgic difference＂, ＂nostalgia can reconcile the conflict between man and nature＂ ＂Nostalgia can become a merchandise＂.

並列關鍵字

Nostalgia ； Nostalgic Space ； Leisure ； Atmosphere to Create

參考文獻

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