本研究目的在於了解影響運動賽會觀光客從事運動觀光行爲之因素,主要根據運動觀光吸引力、深度休閒以及運動觀光參與行爲之理論與實證研究,來建構本研究之架構與調查問卷。本研究以2010年10月9日至金門國家公園實地參與「國家公園馬拉松路跑賽」參賽者爲對象,於現場採非隨機取樣的方式進行調查,共獲有效問卷154份。所得資料經統計分析後,本研究有以下發現:1.在運動觀光吸引力方面,除了性別與婚姻狀況變項不會影響參賽者之外,其他人口變項均會影響參賽者對於運動觀光吸引力的認知。2.在深度休閒方面,除婚姻狀況與教育程度變項外,不同人口變項均會對參賽者的深度休閒有所影響。3.在運動觀光參與行爲方面,除婚姻變項外,其他人口變項會對參賽者的運動觀光參與行爲有所影響。4.參加半馬拉松組的參賽者,對於賽會「挑戰與社交」吸引力,顯著高於參與全民健跑組。5.參加半馬拉松以及馬拉松組的參賽者,其在路跑的「深度休閒」以及「運動觀光參與行爲」均比「全民健跑組」來得高。6.運動觀光吸引力對於參賽者的「深度休閒」以及「運動觀光參與行爲」具有影響力存在。此結果可提供未來舉辦運動賽會的城市,在規劃舉辦運動賽會時,如何規劃觀光吸引力外,亦可提供後續研究者在探討運動賽會觀光參與行爲之研究依據。
The purpose of this study was aimed to analyze influence factors on road runner in sport tourism participation behavioral. This is study based on sport tourism, serious leisure and sport tourism participation behavioral theory and relative research to constructed study framework and questionnaire. One-site and questionnaires were given to 2010 Kinmen marathon road runner in Kinmen National Park, and non-random sampling method is used. 154 effective questionnaires were collected. After statistics, this study results was following as: 1. On sport tourism attraction, there are no influence on sport tourism attraction in gender and marry, but other demographic have influence. 2. On serious leisure, there are no influence on sport tourism attraction in marry, but other demographic have influence. 3. On sport tourism participation behavioral, there are no influence on sport tourism attraction in marry, but other demographic have influence. 4. Participation in semi-marathon runners on event attraction of challenge and social higher than all people health running runners. 5. Participation in marathon and semi-marathon runners on serious leisure and sport tourism participation behavioral higher than all people health running runners. 6. There are power predict on sport tourism participation behavioral by runners serious leisure and sport tourism attraction. A Based on these findings, the study not only gives some suggestions for future hold mega-sport event city government, but also supports research orientation for future researchers.