臺灣路跑賽事參與者與當地居民對效益、衝擊、支持及永續發展認知之比較研究

The Comparison of the Benefits, Impact, Support, and Sustainability between Participants and Residents for Road Race Events in Taiwan

劉照金(Chao-Chin Liu) ； 許玫琇(Mei-Hsiu Hsu) ； 陳志明(Zhi-Ming Chen) ； 莊哲仁(Che-Jen Chuang)

《嘉大體育健康休閒期刊》 14卷3期 (2015/12) Pp. 1-15

https://doi.org/10.6169/NCYUJPEHR.14.3.01

摘要

本研究目的旨在比較臺灣路跑賽事參與者與當地居民對路跑賽事效益、衝擊、支持及永續發展之認知差異。研究方法以臺灣地區路跑賽事參與者與當地居民為研究對象，採便利取樣方法，獲得有效問卷1,825份，以獨立樣本t檢定路跑參與者與當地居民在路跑效益、衝擊、賽事支持及永續發展之認知差異，以配對樣本t檢定受試者對路跑賽事正面效益與負面衝擊認知差異。結果如下：(一)臺灣路跑賽事參與者在社會效益、環境效益、經濟效益、賽事支持及永續發展認知顯著高於當地居民，而在社會衝擊、環境衝擊及經濟衝擊之認知沒有顯著差異；(二)路跑賽事參與者或當地居民對路跑正面效益認知均顯著高於負面衝擊認知。綜合結論，本研究發現臺灣路跑賽事參與者在社會效益、環境效益、經濟效益、賽事支持及永續發展認知顯著高於當地居民，而且路跑賽事參與者或當地居民對路跑賽事正面效益認知明顯高於負面衝擊認知，主要原因可能與路跑參與者獲得社會正向認同，而當地居民卻須承擔環境、經濟及社會層面之衝擊結果，導致參與者或當地居民對路跑效益、賽事支持及永續發展認知落差，不過參與者與當地居民均認為路跑賽事正面效益高於負面衝擊。

關鍵字

路跑賽事 ； 賽事效益 ； 賽事衝擊 ； 賽事支持 ； 永續發展

並列摘要

This study compares the benefits, impact, support, and sustainability between participants and residents for road race events in Taiwan. The subjects were road race event participants and local residents. A questionnaire was self-developed called ＂road race events benefit, impact, support and sustainable cognitive scale.＂ A total of 1825 valid questionnaires were collected. The results revealed the following: 1) road race event participant cognition of social benefits, environmental benefits, economic benefits, event support, and sustainability were significantly higher than local residents; however, no significant differences were found in cognition of social impact, environmental impact, and economic impact; and 2) road race event participants and local residents cognition of the positive benefits were significantly higher than their cognition of the negative impacts. In conclusion, this study found that road race event participant cognition regarding the social benefits, environmental benefits, economic benefits, event support, and sustainability were significantly higher than for local residents. Also, road race event participant cognition regarding the positive benefits was significantly higher than the negative impacts. This was mainly caused by road race participants obtaining a positive social identity and local residents have to bear the impact of the results of the environmental, economic, and social dimensions, and resulting cognitive gap for event benefits, event support, and sustainability of participants and local residents. However, participants and local residents all believe that the positive benefits were higher than the negative impact of the road race events in Taiwan.

並列關鍵字

road race ； events benefit ； event impact ； event support ； sustainability

參考文獻

陳春安 (2011)路跑運動之休閒效益研究。南台人文社會學報，5，73-98。

陳麗君、吳政崎、牟鍾福(2008)。運動觀光永續發展之研究。2008年大專體育學術專刊，305-311。

張孝銘、邱姿菁(2011)。影響運動賽會觀光客運動觀光參與行為因素之研究-以金門國家公園馬拉松路跑賽為實證。休閒產業管理學刊，4(2)，57-76。

陳家倫、楊涵鈞、簡欣穎 (2012)。Nike Running Club跑者參與動機與滿意度之研究。屏東教大體育，15，379-393。

劉照金、董燊、郭芳坤、黃仲凌、陳志明 (2015)。臺灣路跑賽事效益、衝擊、支持及永續發展量表編製之研究。美和學報，34(2)，1-30。