彰濱工業區之休閒空間意象分析與營造

當前彰濱工業區鹿港園區陸續結合產業觀光、綠色能源產業為主軸，針對舊有傳統工業區空間結構進行改造，邁向符合社會多元特色與創新的產業園區。本文主旨在於探討如何因應其園區轉型來營造出更優質的休閒空間意象。首先由田野調查著手園區相關空間意象元素之解析；進而針對遊客、居民、工業園區員工等使用者進行結合語意差異量表、重視度表現值分析型式的問卷調查，合計有效問卷324份，藉此了解使用者對於實質意象元素之重視程度與認知感受，確認相關項目改善重點及優先次序；最後則於實務上分別就五項空間意象元素面向提出具體建議策略。

關鍵字

休閒空間意象；產業園區；語意差異量表；重視度表現值分析

並列摘要

The LuKang District of Chang Hua Coastal Industrial Park is currently reforming its traditional industrial areas toward innovative industrial parks with diverse characteristics by introducing industrial tourism and green energy industry. The purpose of this paper is to discuss the strategies of creating leisure space image for the park. First, field data were collected for analyzing and recognizing the elements of spatial imagery about industrial parks. Secondly, to identify the keys and priorities for industrial park transition projects, data about users’ degree of importance and cognitive experience for elements of spatial imagery were collected using questionnaires, which were analyzed using the techniques of Semantic Differential Scale and Importance-Performance Analysis (I.P.A.). We collected 314 valid questionnaires samples from tourists, residents and employee. Finally, recommendations were made for improving the ecological environments, industrial economy and culture of industrial parks.