Studies discussing the motivations of attending festival have accumulated plentiful outcomes, however only a few studies explored the motivations for attending religious festival relative to other types of festival in the previous studies. Studies for motivations of participants of Da Jia Mazu's patrol and pilgrimage seem to be further required. The purpose of this study is therefore to discover the motivations of participants of Da Jia Mazu's patrol and pilgrimage and the difference among participants with different motivations. Results of this study reveal that the motivations of participants of Da Jia Mazu's patrol and pilgrimage can be divided into five factors, including complex seeking, experience exploration, linking with gods, social relationship, and blessing and lively. Participants also can be divided into seekers of experience, spirituality, moderation, and comprehension according to their motivations. Difference among the demographical characteristics of these seekers is significant.