The rapid development of cultural industry cluster has promoted the development of cultural industry in Shanghai, but the development of cultural industry still faces a series of problems. This article analyzed the development status, development prospects and the type of development of Shanghai cultural industry cluster and find eightmain problems such as the lack of creativeness and serious homogeneity. Finally, this article put forward several measures such as re-integrating the cultural industry cluster, strengthening the sense of hatching and humanism to promote the sustainable development of cultural industry.